The Surprising Benefits of Unconditional Positive Regard

Nir Eyal
Psychology of Stuff
7 min readJul 18, 2020

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In 1967, a catchy tune by The Beatles, “All You Need is Love,” became the anthem for the Summer of Love. The Flower Power culture embraced the song and its message, “love is all you need.” If someone had asked humanistic psychologist Carl Rogers what the song meant, he might have said, “Unconditional Positive Regard!”

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Nir Eyal
Psychology of Stuff

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