irrationality
Work by Kristen Berman, the co-founder of Irrational Labs with Dan Ariely.
The social experiment anyone can run
By David Hagmann, Bella Rozenkrants and Kristen Berman
Work by Kristen Berman, co-founder of Irrational Labs with Dan Ariely, and Rohini Venkatraman, product manager at Livefyre.
Imagine you’re a gal at a popular bar. Like usual nights out, you have taken care to ensure you look very nice.
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