Behavioural Science or Bullshit?

Photo by Nick Fewings on Unsplash

There is a problem with behavioural science. It’s not about a particular campaign, or about whether ‘behavioural scientists’ have been given too big or small a role over recent years. Rather, it’s this:

  1. There is ‘good’ behavioural science — based on academic theory, methodologically robust, predictive, and relevant to policymakers making difficult decisions.
  2. There is bad…

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Designing our world for who and how we are: brought to you by the Behavioural Insights Team — The Nudge Unit

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We are The Behavioural Insights Team (BIT), one of the world’s leading behavioural science organisations, working around the world to improve people’s lives.

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