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·Aug 7, 2020

COVID-19 prevention: Too much information?

When communicating about coronavirus, policymakers face a delicate balancing act: sharing enough information that people know what to do, but not so much that it becomes overwhelming. How much information is too much? To answer this question we ran a randomised controlled trial (RCT) in Bangladesh on good handwashing technique…

Bangladesh

5 min read

COVID-19 prevention: Too much information?
COVID-19 prevention: Too much information?
Bangladesh

5 min read

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BIT

BIT

We are The Behavioural Insights Team (BIT), one of the world’s leading behavioural science organisations, working around the world to improve people’s lives.

Richard O'Brien

Richard O'Brien

Scott Young

Scott Young

Author and speaker on behavioral science and consumer insights. Applying BeSci for good in the private sector at the Behavioral Insights Team (BIT)

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