BIT·Mar 17, 2022Behavioural Science or Bullshit?There is a problem with behavioural science. It’s not about a particular campaign, or about whether ‘behavioural scientists’ have been given too big or small a role over recent years. Rather, it’s this: There is ‘good’ behavioural science — based on academic theory, methodologically robust, predictive, and relevant to policymakers…Psychology9 min readPsychology9 min read
BIT·Nov 2, 2021Will green tech save us or must we all change our behaviour?The UK’s Net zero strategy paints an optimistic picture of job creation, levelling up and technological advancements. …Sustainability4 min readSustainability4 min read
BIT·Sep 7, 2021How talking can reduce political polarisationPolitical polarisation has become a powerful force of division in the UK. …Behavioral Science4 min readBehavioral Science4 min read
BIT·Sep 6, 2021“The Complaints Department”: A dozen years of debate on when and how to nudgeLast month Professor Richard Thaler and Professor Cass Sunstein published Nudge: The Final Edition. The Behavioural Insights Team (BIT) was built on the ideas developed and popularised in the original edition, and we have been hugely grateful for the inspiration, energy and guidance Richard and Cass have provided over the…Behavioral Economics9 min readBehavioral Economics9 min read
BIT·May 5, 2021How can we encourage institutional investors to make climate friendly decisions?To meet net zero emissions all sectors of the global economy will need to embark on unparalleled transformation. The financial industry is a key player in this transition — with the potential to accelerate us towards that goal or impede the journey, depending on investment and divestment strategies. However, fossil…Investing4 min readInvesting4 min read
BIT·Oct 27, 2020Reducing antibiotic overuse without worsening health inequitiesReplication is important to scientific progress, but is not always seen as the most exciting area for researchers. In this blogpost, we discuss a recent New Zealand project on antimicrobial resistance (AMR) in which we have replicated the fundamentals of a previous BIT intervention, but have also used the opportunity…Antibiotics4 min readAntibiotics4 min read
BIT·Jun 26, 2020The disproportionate impact of COVID-19 on ethnic minorities in the UK and what we can do about itOf the almost 10,000 patients critically ill with COVID-19 in hospitals in England, Wales and Northern Ireland since the start of the outbreak in the UK, 33% were from Black, Asian, Mixed or Other ethnic minorities — even though people from these groups account for 14% of the population (excluding…Health5 min readHealth5 min read
BIT·Jun 25, 2020Three insights on social distancing from the science of personal space2m, 1.8m, 1.5m, 1.4m, 1m. Different countries recommend different distancing guidelines to help limit the spread of coronavirus. As parts of the world begin to leave lockdown, some of these guidelines have begun to be refined — Denmark reduced its recommended distance from 2m to 1m in May, and the…Social Distance5 min readSocial Distance5 min read
BIT·Jun 23, 2020Britain’s emotional journey through COVID: Impact on wellbeingIt has been 5 months since the coronavirus pandemic upended ‘normal’ life and forced millions of people around the world to establish novel behaviours. The disruption was, and continues to be felt, in every area of our lives from relationships to work to physical wellbeing. …Health4 min readHealth4 min read
BIT·May 22, 2020Behavioural Insights, the WHO and COVID-19Last Thursday, May 14, the World Health Organization put out a clear statement: ‘behavioural insights are valuable to inform the planning of appropriate pandemic response measures’. …Health4 min readHealth4 min read