Betting – Behavioural Insights

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We are The Behavioural Insights Team (BIT), one of the world’s leading behavioural science organisations, working around the world to improve people’s lives.
Richard O'Brien
Scott Young
Author and speaker on behavioral science and consumer insights. Applying BeSci for good in the private sector at the Behavioral Insights Team (BIT)

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in Behavioural Insights

How something as simple as the way odds are shown influences betting behaviour

Editors

BIT

Richard O'Brien

Scott Young