BIT·Jan 20, 2021Holding up our (behavioural) guard long enough for the vaccine to take holdIn dealing with the unprecedented situation of a global pandemic, people all around the world have shown enormous resolve and remarkable abilities to adapt to sudden change. They have endured not just weeks but many months of restrictions, learning new behaviours and developing new habits that have become increasingly automatic…Vaccines5 min readVaccines5 min read
BIT·Oct 20, 2020How to get social distancing in workplaces rightAs office workers in many parts of the world are returning to workplaces, we’re confronted with the ‘new normal’: the need to maintain physical distance. For many employees, even simple rules like “stay 1.5m apart” are proving hard to consistently follow in practice. Fortunately, behavioural science gives us clues as…Work5 min readWork5 min read
BIT·Oct 9, 2020Nudging to boost volunteer sign-ups during the coronavirus crisisSince March, over 1 million people across the UK have signed up to volunteer as part of the coronavirus effort. From shopping for vulnerable neighbours to cooking for key workers, there has been a huge surge in good will and community spirit. …Volunteering4 min readVolunteering4 min read
BIT·Aug 7, 2020COVID-19 prevention: Too much information?When communicating about coronavirus, policymakers face a delicate balancing act: sharing enough information that people know what to do, but not so much that it becomes overwhelming. How much information is too much? To answer this question we ran a randomised controlled trial (RCT) in Bangladesh on good handwashing technique…Bangladesh5 min readBangladesh5 min read
BIT·Jul 22, 2020Improving student attendance through timely nudgesCOVID-19 has put education systems under enormous strain. With sweeping lockdowns imposed across the world, 90% of the world’s learners have missed out on face-to-face lessons at some point during the last few months due to nursery, school and university closures. In the UK, 90% of teachers report that pupils…Education5 min readEducation5 min read
BIT·Jul 16, 2020Mitigating the impact of COVID-19 on higher educationStudents about to start or return to higher education in September face a radically different experience to what they originally anticipated — with online classes and reduced social contact. As social distancing measures become the ‘new normal’ under COVID-19, higher education providers must explore new ways to support access, success…Education4 min readEducation4 min read
BIT·Jun 23, 2020Britain’s emotional journey through COVID: Impact on wellbeingIt has been 5 months since the coronavirus pandemic upended ‘normal’ life and forced millions of people around the world to establish novel behaviours. The disruption was, and continues to be felt, in every area of our lives from relationships to work to physical wellbeing. …Health4 min readHealth4 min read
BIT·May 19, 2020How to wear a facemaskResults from an experiment with 4,099 UK adults With growing support in the UK for using face masks (or DIY face coverings) to help fight coronavirus, and new guidance from the government recommending that people wear face coverings in crowded enclosed spaces, a key challenge now for behavioural science is to ensure people are using them correctly. To…Health4 min readHealth4 min read
BIT·May 12, 2020Facemasks: would you wear one?Individuals across the world have been doing their part to combat COVID-19, including adopting simple measures like regular hand washing and keeping physical distance from others. However, there is one simple measure which some countries have been slow to adopt — facemasks As of late April, 80–90% of people in…Covid 194 min readCovid 194 min read
BIT·Apr 8, 2020Using behavioural insights to create a COVID-19 text service for the NHSAlmost 2 million people in England have received daily SMS texts from the NHS warning them of the risks of coronavirus. Recipients of these messages have included: people who stand the highest risk of complications should they catch Covid-19 e.g. …Health5 min readHealth5 min read