Smoking remains one of the single biggest causes of disease and premature death. Despite efforts to reduce tobacco consumption, in 2019 almost 8.7 million deaths worldwide were attributed to smoking. This is more than have died from COVID-19 since the pandemic began. And — just like COVID-19 — we see…

Imagine you’re deciding to place a bet at a casino. Before putting your money down, you’d probably like to know your chances of winning. …

We need to build a future where the green choice is the obvious choice. To achieve our climate change goals, making public transit, biking, walking, or green commuting the obvious choice will be critical. Globally, transport emissions are rising faster than those in any other sector. In Canada alone, transportation…

There is a problem with behavioural science. It’s not about a particular campaign, or about whether ‘behavioural scientists’ have been given too big or small a role over recent years. Rather, it’s this: There is ‘good’ behavioural science — based on academic theory, methodologically robust, predictive, and relevant to policymakers…

The pandemic has dramatically shifted ways of working, with 57% of employees now wanting either full time home working or ‘hybrid working’ — where they are in the office for some of the week and at home for the remainder. At the same time, working hours have increased for remote…

Digital products and the internet are integral to much of modern life. Last year, there were 4.66 billion active internet users worldwide, representing 59.5% of the global population. However, these products and services are not always designed with the safety of users in mind. …

In 2021, we saw the reach and impact of behavioural science continue to extend. From the UN hosting its first behavioural science week and declaring behavioural science as a “critical tool to progress on its mandate” to the publication of the final edition of Thaler and Sunstein’s classic book Nudge. …

In the last week, you may have found that a leaderboard has become an unexpected addition to your morning routine. Every morning you now wake up, pick up your phone and check where your country sits on the Olympic medal table. Although they look simple, leaderboards can have a big…