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BIT

BIT

·Jan 25, 2022

How mass media can help reduce violent conflict

Violent conflict is one of the most pressing challenges facing humanity. Armed violence causes physical devastation, suffering, displacement and death. It creates trauma now and for generations to come. Between 55,000 and 100,000 people are killed each year as a result of violent conflict. In 2019, more than 68 million…

Psychology

4 min read

Can mass media reduce violent conflict?
Can mass media reduce violent conflict?
Psychology

4 min read


BIT

BIT

·Mar 16, 2021

Shifting mindsets at scale — narratives as a tool

Media narratives can drive and support meaningful, equitable change In 2015, the USA Network show Royal Pains featured a brief storyline about a transitioning transgender teen and the challenges she faced. The episode aired during a period of unprecedented media attention on the transgender community. The transgender rights movement was gaining momentum, but also experiencing backlash. Unlike other popular…

Psychology

7 min read

Shifting mindsets at scale — narratives as a tool
Shifting mindsets at scale — narratives as a tool
Psychology

7 min read

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BIT

BIT

We are The Behavioural Insights Team (BIT), one of the world’s leading behavioural science organisations, working around the world to improve people’s lives.

Richard O'Brien

Richard O'Brien

Scott Young

Scott Young

Author and speaker on behavioral science and consumer insights. Applying BeSci for good in the private sector at the Behavioral Insights Team (BIT)

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