Open in app

Sign In

Write

Sign In

Behavioural Insights

149 Followers

Home

About

Health & wellbeing

Equality & diversity

Work & economics

Education

Environment & sustainability

Society

Pshychology

in Behavioural Insights

More on Medium

BIT

BIT

·Jun 23, 2022

Oh no! ‘Greenwashing’ by big organisations can actually work! Fortunately, we know how to protect people

A recent study of over 10,000 young people across 10 countries found that more than half think humanity is doomed, while 45% say climate-related anxiety and distress is affecting their daily lives. This large and growing group of concerned citizens want to take meaningful action to avert the climate crisis…

Sustainability

5 min read

Oh no! ‘Greenwashing’ by big organisations can work! Fortunately, we know how to protect people
Oh no! ‘Greenwashing’ by big organisations can work! Fortunately, we know how to protect people
Sustainability

5 min read

Behavioural Insights

Designing our world for who and how we are: brought to you by the Behavioural Insights Team — The Nudge Unit

Connect with Behavioural Insights

Editors

BIT

BIT

We are The Behavioural Insights Team (BIT), one of the world’s leading behavioural science organisations, working around the world to improve people’s lives.

Richard O'Brien

Richard O'Brien

Scott Young

Scott Young

Author and speaker on behavioral science and consumer insights. Applying BeSci for good in the private sector at the Behavioral Insights Team (BIT)

Help

Status

Writers

Blog

Careers

Privacy

Terms

About

Text to speech