BIT·Nov 1, 2022Five ways to cut your energy bill that actually workThe energy crisis has prompted an explosion of interest in how to save energy and reduce bills. While many suggestions are familiar and easy to understand, there are plenty of highly effective behavioural actions that are less well known but no less effective. Indeed some of the most underestimated steps…Energy5 min readEnergy5 min read
BIT·Oct 18, 2022Humans are great at risk denial — even with tigersWe overestimate our ability to manage risks and find it easy to rationalise our own risk-taking Motor vehicles are ubiquitous in our everyday life, and we live with the risk of accidents in literally every corner. …Sustainability5 min readSustainability5 min read
BIT·Oct 5, 2022Investors are stuck between climate commitments and actionWe are now truly witnessing the devastating effects of the climate crisis. Heat waves, droughts, floods and violent storms are occurring more frequently and intensely, with the US experiencing one of the worst hurricanes in recorded history last week. This year has also seen increased urgency of climate action, from…Sustainability4 min readSustainability4 min read
BIT·Sep 1, 2022Saving the elephants with behavioural insightsValued at approx £15 billion annually, illegal wildlife trade is the 4th biggest international illegal activity after drugs, illegal arms dealing, and human trafficking. It is a pressing global issue that threatens the existence of species high in cultural and ecological value, finances organised crime, and contributes to the instability…Sustainability6 min readSustainability6 min read
BIT·Jul 22, 2022Reframing sustainability through a behavioral lensMany organizations want to be more assertive in championing sustainability, but they have very understandable concerns. Sustainability is a broad and complex issue encompassing everything from global warming to manufacturing processes. So it’s easy to feel unqualified to speak or too overwhelmed to know where to start. …Sustainability4 min readSustainability4 min read
BIT·Jun 23, 2022Oh no! ‘Greenwashing’ by big organisations can actually work! Fortunately, we know how to protect peopleA recent study of over 10,000 young people across 10 countries found that more than half think humanity is doomed, while 45% say climate-related anxiety and distress is affecting their daily lives. This large and growing group of concerned citizens want to take meaningful action to avert the climate crisis…Sustainability5 min readSustainability5 min read
BIT·Apr 22, 2022Promoting better waste management with behavioral insightsEvidence-based ideas to reduce littering and protect stormwater and waste systems Our planet can’t handle the amount of trash we produce — around two billion tons of it every year. The United States alone generated 292 million tons of waste in 2018. Experts estimate that a third of this garbage is not managed in environmentally friendly ways. Improperly disposed waste pollutes…Sustainability5 min readSustainability5 min read
BIT·Apr 12, 2022Commuting is a major cause of emissions. It doesn’t have to beWe need to build a future where the green choice is the obvious choice. To achieve our climate change goals, making public transit, biking, walking, or green commuting the obvious choice will be critical. Globally, transport emissions are rising faster than those in any other sector. In Canada alone, transportation…Sustainability4 min readSustainability4 min read
BIT·Mar 11, 2022How much are we willing to pay to make home heating greener?When it comes to reducing emissions from the way people heat their homes (home heating is currently responsible for around 14% of UK emissions), the UK government (alongside many other countries) is betting a lot on heat pumps. They run on electricity, which should be 100% renewable by 2035. They…Sustainability6 min readSustainability6 min read
BIT·Feb 2, 2022Five behavioural challenges and opportunities for 2022In 2021, we saw the reach and impact of behavioural science continue to extend. From the UN hosting its first behavioural science week and declaring behavioural science as a “critical tool to progress on its mandate” to the publication of the final edition of Thaler and Sunstein’s classic book Nudge. …Psychology7 min readPsychology7 min read