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in Behavioural Insights

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·Oct 18, 2022

Humans are great at risk denial — even with tigers

We overestimate our ability to manage risks and find it easy to rationalise our own risk-taking Motor vehicles are ubiquitous in our everyday life, and we live with the risk of accidents in literally every corner. Why is it then that despite the fact that more than half of people killed in car crashes were not restrained at the time of the crash, about 1 in…

Sustainability

5 min read

Humans are great at risk denial — even with tigers
Humans are great at risk denial — even with tigers
Sustainability

5 min read

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We are The Behavioural Insights Team (BIT), one of the world’s leading behavioural science organisations, working around the world to improve people’s lives.

Richard O'Brien

Richard O'Brien

Scott Young

Scott Young

Author and speaker on behavioral science and consumer insights. Applying BeSci for good in the private sector at the Behavioral Insights Team (BIT)

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