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BIT

BIT

·Apr 12, 2022

Commuting is a major cause of emissions. It doesn’t have to be

We need to build a future where the green choice is the obvious choice. To achieve our climate change goals, making public transit, biking, walking, or green commuting the obvious choice will be critical. Globally, transport emissions are rising faster than those in any other sector. In Canada alone, transportation…

Sustainability

4 min read

Commuting is a major cause of emissions. It doesn’t have to be
Commuting is a major cause of emissions. It doesn’t have to be
Sustainability

4 min read


BIT

BIT

·Feb 1, 2021

Changing truck driving behavior one mile at a time

It would take planting over half a billion acres of forest to offset the amount of CO2 emitted in a year by trucks in the United States. In 2018 alone, medium- and heavy-duty U.S. trucks consumed 43.6 billion gallons of fuel. In the same year, transportation was the highest producer…

Economy

4 min read

Changing truck driving behavior one mile at a time
Changing truck driving behavior one mile at a time
Economy

4 min read

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BIT

BIT

We are The Behavioural Insights Team (BIT), one of the world’s leading behavioural science organisations, working around the world to improve people’s lives.

Richard O'Brien

Richard O'Brien

Scott Young

Scott Young

Author and speaker on behavioral science and consumer insights. Applying BeSci for good in the private sector at the Behavioral Insights Team (BIT)

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