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Designing our world for who and how we are: brought to you by the Behavioural Insights Team — The Nudge Unit
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We are The Behavioural Insights Team (BIT), one of the world’s leading behavioural science organisations, working around the world to improve people’s lives.
Richard O'Brien
Scott Young
Author and speaker on behavioral science and consumer insights. Applying BeSci for good in the private sector at the Behavioral Insights Team (BIT)

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