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BIT

BIT

·Jun 10, 2022

Time to be bold on ending smoking

Smoking remains one of the single biggest causes of disease and premature death. Despite efforts to reduce tobacco consumption, in 2019 almost 8.7 million deaths worldwide were attributed to smoking. This is more than have died from COVID-19 since the pandemic began. And — just like COVID-19 — we see…

Health

4 min read

Time to be bold on smoking
Time to be bold on smoking
Health

4 min read


BIT

BIT

·May 20, 2022

How something as simple as the way odds are shown influences betting behaviour

Imagine you’re deciding to place a bet at a casino. Before putting your money down, you’d probably like to know your chances of winning. …

Gambling

4 min read

How something as simple as the way odds are shown influences betting behaviour
How something as simple as the way odds are shown influences betting behaviour
Gambling

4 min read


BIT

BIT

·Jun 23, 2020

Britain’s emotional journey through COVID: Impact on wellbeing

It has been 5 months since the coronavirus pandemic upended ‘normal’ life and forced millions of people around the world to establish novel behaviours. The disruption was, and continues to be felt, in every area of our lives from relationships to work to physical wellbeing. …

Health

4 min read

Britain’s emotional journey through COVID: Impact on wellbeing
Britain’s emotional journey through COVID: Impact on wellbeing
Health

4 min read

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Designing our world for who and how we are: brought to you by the Behavioural Insights Team — The Nudge Unit

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Editors

BIT

BIT

We are The Behavioural Insights Team (BIT), one of the world’s leading behavioural science organisations, working around the world to improve people’s lives.

Richard O'Brien

Richard O'Brien

Scott Young

Scott Young

Author and speaker on behavioral science and consumer insights. Applying BeSci for good in the private sector at the Behavioral Insights Team (BIT)

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