PinnedScott YoungImproving Your Marketing Efforts with Behavioural Science3 Powerful Applications & InsightsSep 4Sep 4
BITDo we want Net Zero or not? We do, but the UK’s ULEZ debacle highlights the political high-wireLet’s not back-track on sustainability — let’s just get better at policy-making.Aug 2, 2023Aug 2, 2023
BITEmpowering staff from the ground upSuccessful empowerment is a combination of giving people the right tools, some protected time and a bit of expert facilitationJul 27, 2023Jul 27, 2023
BITSustainability comms 101: Mastering climate communications for green behaviour changeWhen green choices feel desirable and salient, people are more likely to do themJul 11, 2023Jul 11, 2023
BITDeadlocked? Try conversational receptivenessA new evidence-based approach to cool down conversations on heated topicsJun 29, 2023Jun 29, 2023
BITDigital apps are game-changers in healthcareBut only when they are designed with an understanding of human behaviourJun 28, 2023Jun 28, 2023
BITWe analysed 100 slot game ads — and found dozens of behavioural biasesMisleading depictions of risk, important terms & conditions minimised…May 18, 2023May 18, 2023
Ed FlahavanDiagnosing Opinions: Using AI to simulate focus groups on Junior Doctor strikesIn a recent blog I used AI to create pen portraits of UK voters and then generate survey responses about whether or not they supported the…Apr 27, 2023Apr 27, 2023
BITMarket confidence is an inherently social concept — and so needs a social approachWe cannot avoid shocks and crises but we can anticipate and handle them betterApr 18, 2023Apr 18, 2023
Ed FlahavanThe AI of the beholder: Simulated opinion polling of public attitudes to strikesIn a recent blog I explored whether AI simulations of people completing cognitive tasks could replicate human data. Tl;dr: it can.Apr 16, 2023Apr 16, 2023
