LIVE from Istanbul Blockchain Venture Summit: BehaviourExchange is one of the most promising Blockchain projects of 2018
As you all know, the Internet has become pretty annoying lately. As web users we are constantly bombarded with ads, junk content and offerings that aren’t even meant for us.
No wonder we’re becoming ad-blind! There’s simply way too much advertising all around us.
If you took a look at any online marketing campaign, you know that the ratio between views and clicks is usually less than 1%, many times only around 0.1%. This means that only 1 person out of a thousand clicked on the ad — and the other 999 were pestered for nothing!
But why is that? Well, it’s because advertisers and online businesses don’t know who the people visiting their website are in real time to address them accordingly; instead, they’re oblivious — all they can do is shoot in the dark and spend a lot of money on poorly targeted campaigns which, for a regular user, means plenty of irrelevant junk.
BehaviourExchange was named one of the most promising Blockchain projects of 2018
BehaviourExchange has the answer: an intelligent system that identifies each online visitor by their demographic characteristics and interests. The system is able to recognize visitors the exact moment they enter a website, which enables it to provide a personalized experience to each customer and show them content that suits their age, gender, education, interests and other characteristics. How does it work?
Well, you better stay tuned for the live stream from the Blockchain Venture Summit in Istanbul, where BehaviourExchange’s Business Intelligence Manager Lili Cizelj will talk about the project, joined by CEO Marijan Jurenec.
If you wish to arrange a meeting with Lili and Marijan, send us an email to info@behaviour.exchange.
