WHY BehaviourExchange IS NOTHING LIKE MOST ICO PROJECTS
The ICO phenomenon has started to play a significant role in the digital startup world as more and more businesses and investors are looking to decentralized crowd-funding methods with interest. However, all that glitters is not gold: the absence of legal guidelines has resulted in quite a few ICO scams. This is hardly abnormal for an entirely new, unregulated field. So, how can an investor tell a good ICO project from all the grab-the-money-and-run schemes out there?
Use your common sense!
You’ve come across an ICO project that really speaks to you and you love the idea behind it. You believe the product or service a startup is working on will become a global success and make a lot of money. So, what are the signs you should look for?
First of all, find out if they already have anything to show for or is it all just fancy presentations and slogans. In the case of BehaviourExchange, investors know that the team has been working on the project for four years and that they have been testing their platform ‘live’ on many small markets with great success. Unlike most ICOs who raise funds to develop a product they might or might not deliver, BehaviourExchange already makes money.
BehaviourExchange Was at the Blockchain & Bitcoin Conference in Turkey.
Secondly, see who’s behind the project. Is it just a bunch of faces on stock photos & videos trying to persuade you to buy their tokens with vague promises, or can you see genuine people working with passion towards the set goals?
Just as you wouldn’t trust an uknown person on Facebook offering you a loan, you shouldn’t trust just any ICO project that wants your Ether. Use your intuition and personality judgement along with your common sense and you will be a lot less likely to fall for a scam.
