A numbers game: The maths winner who became a local news hit in July

In a year when there’s been so much bad, sad or mad news, perhaps it’s not surprising that an unashamedly happy story would prove to be so popular on social media.

There was a lot of love for nine-year-old Danielle Boadu, after her success in a a category in the annual Sum It Up maths competition was celebrated by the Peterborough Telegraph.

It’s the sort of story which will appear in local newspapers and on websites throughout the year — but few will go as ‘viral’ as this one.

Why it did isn’t clear — Newswhip reports 65,000 interactions with the article, while Crowdtangle suggests over half of those were on the Peterborough Telegraph’s own Facebook page.

Using social analytics tool Newswhip, Behind Local News has analysed the stories from local news publishers around the UK to find the ones which generated the highest number of interactions in July.

Our list only contains stories from local publishers which are local news stories to that publisher, leaving to one side national stories which have been published by local newsrooms.

The next story to resonate with readers on social was the sad news that former Wales rugby captain Ryan Jones had been diagnosed with dementia at the age of 41. It was reported by WalesOnline.

News from Chester Zoo of the arrival of nine new penguins, all with fruity names, was next, as reported by NorthWalesLive, building on a trend we’ve seen in recent months with this list of animal stories still doing really well on social.

Also in the top 10 for interaction this month:

4. Mum-of-eight feeding her kids ‘beans on toast for tea’ after benefiits cut — LeedsLive

5. Buzzcocks singer Pete Shelley honoured with massive mural in hometown — Manchester Evening News

6. Dolphins surprise sailors and paddleboarders off the coast of Wales — WalesOnline

7. Plea for sea-goers to “respect” wildlife after death of Danny the dolphin — Bournemouth Echo

8. Sailor spots huge shark in shallow water off Welsh beach — WalesOnline

9. Rammstein gig causes people to panic that Principality Stadium was on fire — WalesOnline

10.’Cheesus Christ’ sandwich sparks threat to Derbyshire café — DerbyshireLive

  • In 2022, Behind Local News aims to celebrate local journalism in all its forms through our 365 Acts of Local Journalism Project. Lets us know what you think should be included. You can email us here or contact us via Twitter on BehindLocalNews or on Facebook here.

>> See the series so far, here

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Behind Local News

Behind Local News

A place to share the stories behind the stories