Archant app rollout gathers pace with launch of Norwich Evening News+
Archant has launched another news app — the third in a month. Now, readers of the Norwich Evening News can stay connected to the city’s biggest stories and gain exclusive access to premium content including the news brand’s hallmark investigations and campaigns.
It’s the first daily title to go live, following the launch of weeklies The Comet (Stevenage) and Hunts Post (Huntingdon) in February and ‘The Pink Un’ Norwich city football app last December.
Editor Richard Porritt, who welcomed subscribers via a video message this morning said:
“The Evening News has been through huge changes in the past eight months in preparation for the launch of the app and we are excited to be able to deliver our exclusive content in exactly the way our readers want it.
“I believe our subscribers will love the incredible user experience along with new podcasts, video content, newsletters and notifications.
“Evening News+ underlines our commitment to top-quality exclusives and I am hugely proud of the whole team.”
The initiative, known as ‘Project Touchpoints’ is primarily enabled by a partnership between Archant and Google to support experimentation in the local news space.
As well as exclusive content, an extensive archive of previous editions are accessible straight from the app. Subscribers can sign up monthly, quarterly or annually. The first month is free.
Jeremy Clifford, Editor-in-Chief, Archant said :
“Today marks a major milestone in the Archant Touchpoints strategy as we launch the first of our daily title apps. As we shift our emphasis away from free journalism online to a reader-revenue-based quality offering, I am so proud of the team that has put this together.
It is a truly collaborative team effort, across the whole of the company. Because we have reorganised the way the newsroom works, we are set up to focus on producing the quality, exclusive and locally relevant content that this platform will showcase, giving a superb user experience.”
Further launches are set in the coming weeks and months including Archant’s other daily titles, the Eastern Daily Press, East Anglian Daily Times and Ipswich Star.