Comet team relaunch in 50th anniversary year
Stevenage based ‘The Comet’ has a fresh look this week, with numerous new content strands designed to bring the paper even closer to its community.
The revitalised weekly puts greater emphasis on unique quality content, including a new business section to help traders recover from the pandemic, and the launch of a women’s safety campaign supported by local MP Bim Afolami and council leaders.
Over 110,000 copies of the relaunched edition are being distributed across the area, which includes a 32 page supplement celebrating it’s 50 year anniversary.
In addition, there’s more local news on neighbouring towns such as Hitchin, Letchworth and Baldock, a section dedicated to local villages and community life, and ‘Ask The Comet’, where reporters actively pursue answers to reader issues.
Michael Adkins, Senior Group Editor, Archant, which publishes the title said:
“The Comet’s relaunch is fantastic news and shows our commitment to this wonderful part of Hertfordshire. It’s clear communities, organisations and businesses in Stevenage and the surrounding areas have great hope and aspirations for the future as we come out of the pandemic.”
“There is a lot to be excited about and we want to make sure The Comet is able to build on its legacy and continue to support communities, readers and advertisers for many years to come.”
“In the coming weeks we will be improving our online presence as we continue to cement our place at the heart of the community.”
Comet Editor Anne Suslak added:
“I’m excited to relaunch The Comet after two years as editor. I’m especially proud to launch our women’s safety campaign, as this is the first time The Comet has had a female editor and an all-female team. It’s been a lot of hard work and hopefully it will pay off!”
Sales Director Jermaine Cayenne is confident for the future after seeing unprecedented demand from advertisers. He said:
“The Comet relaunch is more than a new look, it is about having a unique identity and giving our readers, advertisers, and business leaders a reason to invest. And with exciting innovations including a fantastic new app just around the corner, The Comet will remain a first class product”.
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