Four new appointments announced at Liverpool Echo sports desk

The Liverpool ECHO has bolstered its Sports desk with four key appointments.

Caoimhe O’Neill, Sean Bradbury, Joe Rimmer and Paul Wheelock

Sean Bradbury, formerly the ECHO’s social media editor, has been appointed Sports Audience Editor while Paul Wheelock joins the team in a newly-created Sports Audio/Visual Editor role.

Meanwhile, Caoimhe O’Neill joins the team as a Trainee Digital Football Writer and Joe Rimmer, formerly Sports Social Media Editor at the ECHO, will also become Sports Audience Editor, working closely with Sean and Paul.

Sean has been key in making the ECHO one of the largest and most-engaged social media brands in Regional news, building a community of over 1.2 million Facebook ‘likes’ after joining the business in 2010. He and Joe will help to drive the desk’s editorial strategy alongside Head of Sport David Prentice.

Paul, who has previously worked for the Lancashire Telegraph and Chester Chronicle, has spent recent months working on the ECHO’s hugely successful football podcast strategy, with Blood Red and Royal Blue, the brand’s two dedicated club podcasts, listened to by tens of thousands of fans each week.

Alongside continued management of these pods, Paul will be key in managing live fan events around the country as well as overseeing the desk’s video output.

Caoimhe joins the team after a brief but successful stint on the ECHO’s Communities desk and will cover both Everton FC and Liverpool FC.

The roles come following Reach PLC’s announcement of the Football Project — an internal restructure of business’ approach to covering the game across its network of sites, led by Jon Birchall.

Jon said: “Sean, Joe, Paul and Caoimhe, like each member of the ECHO’s sports desk, passionately understand what it means to be a football fan in a fantastic footballing city. This insight shines through in everything that they do, maintaining the ECHO’s reputation as the best place to read, watch and listen to everything about Everton and LFC, on and off the pitch.”

ECHO Editor Ali Machray said: ‘’It is enormously satisfying seeing young journalists progress in management positions. I look forward to helping them take the Echo to the next stage of its development.’’