LondonWorld launches with promise to represent every community in Capital

Ralph Blackburn

London today welcome a new local news website as JPIMedia’s latest ‘World’ website launched.

LondonWorld will be edited by Ralph Blackburn, who vowed the site would ‘strive to represent every community in our diverse city, tell your stories and hold power to account.’

It follows similar launches in cities across the UK which JPIMedia owner National World said would result in the company having access to 80% of the country’s digital markets.

Writing on the site today, Ralph said: “With so many diverse communities, cultures and cuisines, London is a city like no other.

From its iconic food scene and nightlife, to the brilliant art galleries and theatres, there is something for all nine million inhabitants.

“There are dozens of urban villages, with different cultures and communities, which make London the brilliant melting pot it is.

“At LondonWorld, we want to tell your stories from all across the capital — from news and sport to entertainment and lifestyle.

“In this uncertain time, our team of reporters will keep you informed on the issues that matter and hold power to account.”

Mayor of London Sadiq Khan spoken to the website ahead of its launch, to discuss climate change and the threat it poses to the Capital.

The Mayor of London said: “Local news has never played a more important role than it does today, so I am delighted that LondonWorld is launching.

“Local news outlets also play a vital role in holding people such as myself to account and reporting on the most crucial issues in the capital.

“I am delighted to support LondonWorld and wish the title the best of luck as it launches.”

The launch of LondonWorld follows the rapid expansion of local news coverage from regional publisher Reach in the Capital over the past few years.

The company’s two websites, Football.London and MyLondon, have added over 40 staff this year as part of online expansion plans, with MyLondon expected to be home to almost 60 journalists soon. Reach has committed to bringing the sort of regional news service readers get in Liverpool, Manchester and Birmingham to the Capital.

The Capital is also a hotbed of hyperlocal news activity, with dozens of independent local news sites operating across the Capital. It is also home, of course, to one of the country’s largest regional news brands, the London Evening Standard.

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