Newsletter aims to put spotlight on issues getting lost in daily news cycle
A newsletter which aims to provide a focus on stories which can get lost in the daily news cycle has been launched by the Manchester Evening News.
The Mancunian Way is latest launch to come out of Reach’s Email Innovation Lab, which has been set up with support from Google, to help journalism reach people who otherwise would not be looking for it.
The Mancunian Way will be sent to email inbox every weekday with a selection of news stories along with analysis and insight into why these stories matter.
The MEN team will also use the newsletter to showcase agenda-setting journalism which is a mainstay of the title’s output every week.
It will be authored by reporter Beth Abbit, who told readers this week: “It is a companion to our thriving website, but with a change of pace and a slightly different tone. We hope you’ll come to see The Mancunian Way as “a friend dropping in” each day.
“The Mancunian Way will be discussing the issues that sometimes get lost in the news cycle, as well as those which are unique to Manchester.
“For example, subscribers can expect to see us focus on the fate of the controversial Clean Air Zone or the state of Piccadilly Gardens.
“We’ll be keeping a close eye on the performance of Greater Manchester Police, and how it measures up against the promises of improvement made by the Chief Constable, and reporting on the state of the NHS in our region.
“The Mancunian Way will also showcase the powerful local journalism by reporters at the M.E.N. who cover our communities every day.”
The MEN is already home to a stable of newsletters, with a subscriber base running into the hundreds of thousands.
Sarah Lester, senior editor of the Manchester Evening News, said: “We know that thousands of our readers already enjoy receiving email updates from our newsroom every day and our new newsletter — The Mancunian Way — will take a more in-depth approach to the news.
“We’ll offer a Mancunian perspective on the stories which are setting the national agenda, and examine the issues which are impacting on people’s lives here in our city.”
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