Reach newsroom creates new journalist roles to cover cost of living crisis
The Manchester Evening News will soon have a three-strong team dedicated to covering money matters, in response to audience demand for information
The phrase ‘cost of living’ has increasingly crept into everyday conversations over the past year.
From interest rates to queues for fuel, ’heating or eating’ dilemmas and skyrocketing inflation, the economy and its impact is something readers want as much reliable information on as possible.
On the Manchester Evening News money saving content has long been an audience favourite, whether it’s expert advice, or or telling the stories of the people hit hardest as the crisis bites.
So to meet the enormous interest and ensure audience demand is being met, the M.E.N is now recruiting three journalists to cover this wide-ranging brief.
The cost of living reporters will be writing about everything from money-saving hacks, deals and consumer advice to real life situations, expert insights and policies.
Their roles will be focused on real world stories, and real world help for readers, and include interpreting data, making City jargon relatable and easy to understand, and highlighting inequalities opportunities.
M.E.N Senior Editor Sarah Lester said: “As always we want to do everything we can to help our readers when times are tough by giving them useful and helpful information.
“It’s also critical that we draw attention to what people are experiencing by telling their stories as they struggle to find money for the basics. We saw the pandemic hit our region harder than any other and sadly the same is true of the cost of living crisis.”
Head of Live Brands, Paul Rowland, said: “We constantly see the impact that the cost of living crisis is having on our readers and their communities, and it’s crucial that this is reflected in our journalism — whether it’s advice on making your money go further, or shining a light on the families bearing the brunt of the spiralling cost of goods and services. These new roles will help ensure we have a permanent focus on this crucial issue.”
The three reporters will join a growing number of local news reporters focusing on money saving and cost of living content for readers. In March 2022 Lancs Live appointed Jamie Lopez to the role, with editor Luke Beardsworth describing it as “the defining issue and challenge, alongside climate change, that we need to tackle in the coming years”.
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