Reach regional titles launch #BackForGood campaign with £1 million support package to kickstart Covid recovery for local businesses

The campaign gives local businesses a helping hand to get back on their feet as restrictions ease

Reach is helping businesses from all sectors up and down the country reconnect with customers as lockdown measures are gradually eased with £1 million of free marketing support through an initiative called #BackForGood.

It is the biggest regional editorial and commercial initiative of its kind to date being offered to thousands of businesses by the UK’s largest news publisher.

#BackForGood is endorsed by the British Independent Retailers Association (BIRA) which represents approximately 7,000 UK businesses.

More than 20 regional print titles and over 60 digital news sites across London, South Wales, the Midlands, North East and Yorkshire, North-West and North Wales and the South West will be supporting the launch in the coming weeks with specially created ‘re-opening’ What’s On editorial, as well as business to business content.

To galvanise the sector Reach are offering the first 10,000 companies who supply their details to the new #BackforGood directory a free InYourArea business membership for one year worth a total of £1 million.

InYourArea Business membership gives companies the opportunity to engage with thousands of potential customers by owning their area, building their profile and being found in search.

BIRA will also be offering a 50% discount to new members in their first year. This provides genuine savings on crucial business services, from product buying and card processing, legal and HR services, marketing and even discounts on vehicle purchases.

BIRA also listens to its members needs and influences the media, changes Government legislation and provides support and guidance on areas of strain like business rates, parking and staffing.

Alan Edmunds, chief operating officer for Reach said, “Reach’s regional titles are passionate about supporting retail which is the beating heart of every community.

“Our entire regional editorial, marketing and sales business is rallying to ensure that local businesses are given every chance to succeed on the high street and online.”

April 12 in England will see many non-essential retailers and services re-opening after months of closure

Andrew Goodacre, BIRA CEO, said: “Independent retailers have suffered their worst ever year since March 23 . 2020, when the first lockdown started.

“Despite this, they will look forward to re-opening and serving customers. It is, however, a real make-or-break situation for many retail businesses. They now need to know two things — that lockdowns are a thing of the past, and that customers will return to the high street with confidence.

“We know the retailers will keep shopping safe and we hope the shoppers reciprocate by returning to the shops and come Back for Good.”

Full list of titles backing the #BackForGood campaign

Print titles
Stoke Sentinel, Birmingham Mail, Coventry Telegraph, Burton Mail, Derby Telegraph, Leicester Mercury, Nottingham Post, Bristol Post, Western Daily Press, Plymouth Herald, Western Morning News, Grimsby Telegraph, Hull Daily Mail, Manchester Evening News, Huddersfield Examiner, Newcastle Chronicle, The Journal, Teesside Gazette, Liverpool Echo, North Wales Daily Post, South Wales Echo and Western Mail

Live network titles
Bedfordshire Live, Berkshire Live, Buckinghamshire Live, Cambridgeshire Live, Peterborough Live, Essex Live, Hampshire Live, Herts Live, Kent Live, My London, Surrey Live, Sussex Live, Brighton Live, Birmingham Live, Worcestershire Live, Derbyshire Live, Chesterfield Live, Nottinghamshire Live, Mansfield Live, Leicestershire Live, Stoke on Trent Live, Coventry Live,
Warwickshire Live, Lincolnshire Live, Cheshire Live, Northants Live, Staffordshire Live, Chronicle Live, County Durham Live, Northumberland Live, Sunderland Live, Yorkshire Live, Leeds Live, Examiner Live, South Yorkshire Live, North Yorkshire Live, My Bradford, Hull Live, Teesside Live, Grimsby Live, Manchester Evening News, My Bolton, My Bury, My Salford, My Wigan, Liverpool Echo, North Wales Live, Lancs Live, Cumbria Live, Newport Online, WalesOnline, Bristol Live, Devon Live, Exeter Live, Torbay Live, Cornwall Live, Truro Live, Plymouth Live, Gloucestershire Live, Somerset Live, InYourArea, BusinessLive

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The stories behind the stories, from the regional press in the UK

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