Regional press awards: Which daily news campaign will win?

The Regional Press Awards will be held this Friday in London. Ahead of the big event, Behind Local News takes a look at the campaigns shortlisted for ‘campaign of the year: daily’ award:

BrumFeeds, Birmingham Live

Senior Editor Anna Jeys said: “We launched our #BrumFeeds campaign in spring 2018 in partnership with the Trussell Trust.

“The aim was to collect 100 tonnes of food to support Birmingham foodbanks, which are struggling to support the growing number of people desperately in need.

“We achieved this target and beyond — collecting 220 tonnes at the last count in December.

“We organised two Big Drop events in prominent Birmingham locations which we covered on Facebook

Live, through native video and with bespoke social media graphics.”

Glasgow’s Got Heart, Evening Times

THE Evening Times took direct action after learning that Glasgow has the highest number of cardiac arrests in the UK due to the link between poverty and poor health.

Victims are also less likely to survive because research shows people from deprived backgrounds are also less likely to know life-saving first aid skills including CPR. We decided to launch a campaign to persuade Glasgow to become the first city council to train every secondary pupil in CPR. After sustained pressure, the local authority agreed. However, we didn’t stop there, supporting British Heart Foundation Scotland to persuade all 32 local authorities to roll-out mandatory training and creating a nation of lifesavers.

No more knives, Hull Daily Mail

Hull’s No More Knives unique campaign which has involved a tour of schools and a huge concert for young people, #NoMoreKnives saw the Hull Daily Mail team up with Humberside Police and a local charity to raise awareness of the dangers of knife crime.

The biggest impact of the campaign undoubtedly came from the physical events we arranged — starting with a tour of local schools, where students heard from the sister of a victim of knife crime, police and a reformed gang member.

It culminated with hundreds of young people attending a concert at Hull’s Bonus Arena in October.

One North, The Yorkshire Post

One North was a reactive campaign emerging from the calamitous introduction of a new timetable on rail services across the North of England which resulted in unprecedented chaos and confusion.

Editors from around 30 JPIMedia, Reach and Newsquest titles joined forces on June 4th to launch a broadside at rail operators and the Government on behalf of their respective readers and the North as a whole.

The campaign ulminated in the inaugural Great Northern Conference at which Sir Peter Hendy, chairman of Network Rail, apologised to commuters across the North.

SenCom — the fight to save a special needs service, South Wales Argus, Sam Ferguson

The South Wales Argus’ Sencom campaign highlighted Newport city council’s decision to withdraw from a support service for blind and deaf children, which it ran jointly with four other local authorities.

The announcement took everyone by surprise, not least the parents and carers of severely disabled children whose concerns we highlighted one after the other.

A High Court challenge was launched against the decision after a solicitor got in touch because of our coverage. A week before that court hearing, Newport council deferred the decision. A month later it agreed to continue funding the service until the end of 2022.

Year of Change, Bristol Post

As campaigns go, this one was ambitious — it set out to change the culture of an entire city.

The story began in 2017, when a shocking Runnymede Trust report found that Bristol was the most racially segregated city in the UK outside London.

For the Post, it was an opportunity to try to reset its relationship with Bristol’s black community — which had been damaged since 1996 by an infamous “Faces of Evil” front page.

From the public’s input, the Year of Change ended with a series of pledges and actions to effectively challenge and change Bristol’s racial divides.



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