Scotsman launches paid for golf course newsletter series
The Scotsman has launched a new email newsletter series aimed at golfers.
The Scotsman official guide to The Scottish Golf Courses You Must Play is a 10-part newsletter series, sent to subscribers over a fortnight once they’ve signed up for £9.99.
Written by the Scotsman’s golf specialist Martin Dempster, each email gives a detailed account why the chosen course is picked, and how to play it.
Martin said: “Make no mistake, it was a difficult list to compile because 10 isn’t a big number when you are choosing from a course collection of around 550.
“However, three or four were what you’d probably describe in football — soccer to some — as open goals because they are simply places that need to be ticked off if you are a serious golfer.
“It was also fun, though, to include a couple that may not be too familiar with people from, say, the US or Far East and that’s the beauty of Scotland’s collection of courses.
“It can be just as exciting, though, to find yourself out on one of the ‘hidden gem’ golf courses in Scotland because you will still be facing a great test of golf and the chances are you will also be enjoying some mouth-watering scenery at the same time.”
Neil Macdonald, head of newsletters at Scotsman publisher National World, said: “This was a real team effort with product building workflows that didn’t exist before, marketing and our social teams spreading the word and more.
“It’s a really interesting way to use newsletters and create a new source of income that is relatively evergreen.
“A newsletter series like this is something I’ve wanted to do for ages. It’s great to see it out in the world and I’m really proud of it, hopefully with more to come.”
