Substack newsletter for Wimbledon launched

Behind Local News
Behind Local News UK
2 min readJul 15, 2024

A new hyperlocal newsletter serving a London community has attracted 1,000 subscribers within weeks of launching.

The Wimble, which covers the Wimbledon area, was launched in June by Zak Asgard, whose CV includes writing articles for national newspapers and magazines.

Launching the title on Substack, he said: “The Wimble is a weekly newsletter coming from the heart of Wimbledon. You can expect a fresh edition to land in your inbox every Thursday morning. There will be local news, recommendations for the coming week and as much about Wimbledon as we can possibly fit.

“Our focus is community-led journalism. The Wimble is a place for locals to read about culture, lifestyle, history, and everything in-between.”

Explaining why he chose to launch in Wimbledon, he added: “I grew up close to the area and still have fond memories of the town and my weekly kickboxing classes (I was never any good).

“You’ll find me running around Wimbledon with a pad and pen, talking to strangers, uncovering local scoops, engaging with the community, turning up to every event I can, and generally looking flustered.”

Not surprisingly, a lot of attention has been paid to the Wimbledon tennis championships held at the start of this month, while other features have included a day at the Wimbledon Brewery, and a look at a rooftop farm in Wimbledon.

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