The Leader leads the pack as its digital growth soars

Newsquest’s North Wales daily newspaper title The Leader has accelerated its digital audience growth by more than 51% in the first quarter of 2019.

In the period January to March 2019, the title’s website attracted an average of 339,081* monthly unique browsers, up 51.76% on the same period last year.

A monthly average of 1,701,337* pages were read on the website in the period January to March 2019, representing a year-on-year increase of 55.70% on the same period.

Editor Susan Perry

The latest figures show that The Leader is engaging with more Wrexham and Flintshire people and its communities than ever before — with high-quality content and social media engagement driving a sustained, loyal audience to its website.

Susan Perry, Group Editor, Newsquest North Wales, said: “I am proud to say that we are now reaching a bigger audience than ever before.

“Wherever you are, we are there for you, bringing you the most up to date news, as well as breaking news stories and sport for the area.

“Not only are we on sale six days a week in print, we’re online 24/7 and our traffic is growing at a phenomenal rate.”

Nick Fellows, Managing Director, Newsquest North West and North & Mid Wales said: “We are delighted with the progress this business has made in the past 12 months, evidenced by the significant increase in engagement across both online and social media channels.

“Alongside our established print readership and digital marketing solutions, local businesses undoubtedly have the best opportunity to reach a local audience.”

* Source: Google Analytics