Multiple choice questions with care and compassion
Our member facing forms at Eugene are custom built using a system we call April which allows multiple front-end forms to be built using a single unified schema.
As a healthcare company, we focus on treating people who use our products with care and compassion throughout their journey with us. One of the biggest surface areas for interaction we have with our customers is our questionnaire forms. Designing and building our forms is one of the things we put the most amount of care into.
Making ‘other’ the default
When we were first designing April UI, we had a lot of debates about how multiple choice questions would work. Traditionally in multiple choice questions, a user is provided with a set of answers and sometimes given an “Other” answer that allows them to type a custom answer. Here’s an example of how Typeform handles it:
We took a different approach. Instead of ‘other’ being a sign of difference from the norm, we encourage our customers to give us a detailed answer as the default, with multiple choice options presented as ‘quick answers’ underneath. Here’s what we came up with (and an example of one of the more sensitive questions in family history)…
Preferencing unstructured content at scale
Preferencing unstructured content by encouraging users to type out information instead of clicking on pre-defined options means that the submission data we store can be much harder to aggregate. For forms like family history, all of our data is currently reviewed by our genetic counsellors and based on the answers they train our system to know whether or not a person has a complex family history or not.
Interested in being a part of a team that builds beautiful, empathetic healthcare experiences? Head over to https://angel.co/company/eugenelabs and get in contact with us.
