China’s Protein Lab Helps You Snack on ‘Meat’ Worry-Free
Xin Su Shi’s Protein Lab series of plant-based faux beef products uses high protein content to help customers snack less and eat healthy.
Xin Su Shi (新素食), which literally means “new vegetarian food”, is a plant-based meat company from Hangzhou, China. It specializes in selling plant protein products, specifically plant-based faux beef, to both businesses and retail clients.
The brand’s vision is to “make tasty food more healthy and the earth greener”. On Taobao (aka Tmall) it goes by the trademark name “Protein Lab”, or Dan Bai Xiao Miao (蛋白小喵), where it sells faux beef products.
Products sold online include plant-based beef sauce and plant-based beef jerky among others. On Taobao, the plant-based beef jerky is sold at ¥34.80 (US$5.38) for every 100 gram. The plant-based sauce is sold at ¥49.90 (US$ 7.72) for a 200 gram bottle.
No (fat) worries!
One of the traits that makes Xin Su Shi different from its peers is that it tailors to young people’s taste in its marketing…
