How I Write Powerful Instagram Captions That Sell (And You Can Too)

Kick writers block to the curb with this awesome free tool

Cody J.
Behind The Cart
4 min readMar 4, 2023

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At some point in our lives, we’ve all experienced the dreaded writer’s block. This is especially true when you’re expected to churn out new and engaging posts on social media platforms like Instagram and Facebook on a daily basis, just like I do.

Juggling countless tasks and trying to keep up with the fast-paced world of social media can be incredibly challenging, and it can hinder your ability to let your creativity shine. It’s a constant battle against the clock to create content that stands out. As the old saying goes:

Work smarter, not harder.

I try to live my life by that rule. That’s why I’m always on the lookout for tools that can help save me precious time in my day. The tool I’m excited to share with you today has been a game-changer for me.

It’s drastically reduced the amount of time I spend second-guessing my posts, freeing up my time to focus on other critical tasks. Not only that, but it’s also provided great results (which you can see below), making my life so much easier and my social media game stronger than ever before.

The best news is this powerful little tool is completely free.

Free Instagram Caption Generator by Copy AI

How to set up a free account

Follow this link to create a free account, it only takes a few minutes.

Once you have created an account, all you have to do write a short description of what your post is about and choose a tone. That’s it!

To give you an example, let's see what happens when I put this in:

Bamboo toothbrush, comes in biodegradable cardboard packaging, good for the environment

Here are the results

After I clicked ‘Create Content’ and let the magic happen. Here are 3 examples of what it came up with:

1. Good for the planet, good for you. Our toothbrush is made from 100% biodegradable bamboo and is 100% compostable.

2. Say goodbye to plastic and hello to our bamboo toothbrush🌿

3. Good for your gums, good for the planet. The revolutionary new bamboo toothbrush comes in biodegradable cardboard packaging, and is available now.

These are some great captions, took less than 30 seconds to make and I had dozens to choose from. Something else I like is you can keep clicking the “make more” button underneath until you find one you‘re satisfied with.

Some tips for success

Honestly, I feel like the caption is often overlooked. While the picture may be the first thing to catch a viewer’s eye, the caption is where you can make a lasting impact and encourage them to take action. Here are some tried-and-tested tips that I follow when crafting Instagram captions:

  • Keep the tone and style consistent with the picture you’re posting
  • Clearly define the action you want your audience to take: do you want them to like, share, visit a website, or make a purchase?
  • Make sure your caption aligns with your brand’s voice and values
  • Use hashtags strategically to increase your post’s visibility and reach a wider audience.

I find that less is more, you don’t want to ramble. You want to get straight to the point.

How I use it on a daily basis

I’ve been using this tool for almost a year and it honestly has saved me so much time and stress. We started out just testing the waters with their free Instagram captions tool and upgraded to their full suite. You wouldn’t believe how much time and energy goes into writing on a day-to-day basis.

For anyone that’s interested, here are the other tools from Copy AI that I use:

  • Blog writing: It’s an excellent tool for generating and rephrasing both short and long-form text, making the writing process much easier.
  • Social Media: It’s my go-to tool for crafting captivating captions, creating compelling text and scripts for Instagram, Facebook, and TikTok.
  • Email Writing: It’s an incredibly versatile tool that helps me generate engaging email subject lines and helps me write high-quality text for my newsletters.

Takeaways

In today’s fast-paced world, we’re juggling multiple tasks and responsibilities every day, making it difficult to find time for everything. My focus this year has been on optimizing my productivity and making the most of every day. These tools have been an excellent addition to my arsenal, and I plan on continuing to use them to help me streamline my tasks. While it hasn’t replaced my writing skills, Copy.AI has become my writing companion, enabling me to work more efficiently and effectively.

Thanks for reading!

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Cody J.
Behind The Cart

Merging ecommerce and machine. Using A.I to grow my 7 figure Shopify store. Follow my journey! Editor @ behindthecart.com