Do You Love Bargain Hunting?

Research Suggests It Could Be Genetic

Alison Escalante MD
BeingWell

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New research finds that the love for bargain hunting is genetic. Photo by Charles Deluvio/Unsplash.

For many shoppers, there is nothing more fun to discuss than the exact way they found a great deal on a purchase. Getting something on sale often makes us value it more. And what bargain hunter doesn’t love the thrill of the hunt?

Researchers have long known that bargain hunting is a skill taught by families to their younger members. But now a new study has found that the love of a good sale could be rooted in peoples’ genes. And that finding is not only interesting, but it could save lives. Because for some, bargain hunting is a life-or-death pursuit.

Consider the ultimate American bargain hunting event: Black Friday. In 2019, the National Retail Federation estimated that about half of all Americans would participate in Thanksgiving sales, most of them on Black Friday. We’ve all seen the videos of crazed shoppers, which seem funny at first and then quickly turn terrifying. For instance, this video feature stampedes, a woman stealing a toy from a young child, and shocking scenes of violence.

But Black Friday sales are even more dangerous than we realize. Several years ago, a store employee was trampled to death by shoppers on Long Island. In fact, there is an entire website devoted to the issue: Black Friday Death Count.com. The site features a running…

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Alison Escalante MD
BeingWell

How can we take effective action under pressure? Forbes Contributor | TEDx Speaker | Pediatrician | PsychToday | ShouldStorm.com