The Brilliant Marketing of Bessel van der Kolk and Stephen Porges and His Polyvagal Theory
To keep the crowds coming back, a dramatic new clinical breakthrough must be claimed every couple of years so that last year’s model becomes obsolete. Announcing this year’s breakthrough!
Published in
9 min readOct 20, 2021
My Facebook memories of a couple of days ago reminded me that exactly five years ago, I was complaining again in the way that gets me in so much trouble.
This time, I was bothered by therapy training courses that provide downloadable certificates of completion. A framed certificate on the wall could allow someone to pass as being qualified to practice some kind of talk therapy or counseling.
Anyone who wanted to fool clients and colleagues would not need to view the course. All they had to do was buy training, at a deep discount of course. Anyone with any sense won’t pay the list price but waits for the inevitable markdown of up to 80%.
Sometimes, anyone can simply print out the certificate once their credit card payment was accepted. Other…
