The Question TV Drug Ads Leave for Uninformed Patients

Millions are spent on advertising new medications to a vast swatch of consumers in need, but there’s one question they fail to answer.

Photo by Augusto Oazi on Unsplash

Pharmaceutical companies spent about $3.9 billion in TV advertising in 2021, and a total of $107.2 billion was devoted to R&D (research and development) that same year. Considering that it is vital that consumers in these DTC…