X-Sign Service Design
Content Design and Management Made Easier than Ever, one-stop total solution for retail businesses
X-Sign is a one-stop solution for retail businesses to design, schedule, and manage digital signage content so as to provide interactive experiences without complicated process. Many different styles of templates and user-friendly editing interfaces are provided, and connect to the commodity database to efficiently create contents. Content distribution can be scheduled in advance and will simultaneously be published on displays via Wi-Fi. Displays can be remotely controlled and maintained. In addition, X-Sign could be set to automatically record and generate data of customers’ visits to helps stores to adjust selling strategies.
Background
Providing an interactive experience that brings together the digital and physical worlds is a developing trend in the retail industry. This is why smart signages are gaining popularity in brick and mortar stores. Their applications have changed from simply displaying advertisements to attracting customers to interact with products, thereby upgrading the retail experience. Yet, the complex process of implementing interactive contents has discouraged many stores:
“Store need exquisite interactive contents of products, but hiring a designer is expensive, and communicating the style takes a considerable amount of time.”
“Content update or system failure means a long wait for a technician, affecting the customer experience and requiring even more maintenance cost.”
“I want to capture customer behavior to help make marketing decisions, but the applying the data in a practical way is another daunting task.”
Solution
Simple
- Editing is easy and intuitive for the user, so that what you see is what you get. It also has an expandable component database for everyone to be able to design high quality interactive content.
- The product database is imported into the interaction template, and the maintenance and update of large amounts of data can be completed within a snap of the fingers.
Quick
- The interface makes the hardware and software status of all projects clear at a glance, and also supports remote access for quicker troubleshooting.
- Nearby devices are scanned via Wi-Fi. Different platforms and brands are supported so that project contents can be sent synchronously in real-time.
Brilliant
- It is able to collect data while customers are browsing through the interactive content, and immediately transform the data into simple easy-to-understand charts, helping stores adjust their marketing strategy.
X-Sign can help stores create an interactive experience that will be provided through an smart signage, where they can complete content design, scheduling, distribution, maintenance and management all at once. This reduces the time and money spent by stores on developing and maintaining interactive content, as they upgrade their marketing approach from one-way communication to two-way interaction, making them smarter when seizing the next wave of business opportunities.
X-Sign includes three application :
Benefit
Significantly reduced operating cost
Interactive templates that can be independently applied and edited saves cost of outsourcing design.
A central monitoring interface that allows remote troubleshooting reduces the cost of management and software/hardware repair.
Effectively improves store image
Smart signage used along with X-Sign can display more product information and save space occupied by physical products, giving customers a more spacious and comfortable experience.
Interactive contents tell a more compelling story of the product and brand, and give customers a more immersive experience of the store’s atmosphere.
Keep up with retail trends
The rapid one-stop creation of an interactive experience and data applications enabled by X-Sign accelerates the footsteps of physical retailers, so that they may catch up with current digital trends and enhance their innovative competitiveness.
more information of X-Sign: https://x-sign.benq.com/
