5 Beverage Labels You Won’t Believe Aren’t Real
The BentoBox design team loves all kinds of drinks as much as we love design — fizzy drinks, juicy drinks, strong drinks, you name it.
We love drinks so much that we created unique brands, labels, and packages for our favorites. Keep reading to see how we designed ice-cold beers, top-shelf liquors, and a portable take on a brunch staple.
Ushigo Sake
Recently, I bought a bottle of strawberry-flavored dessert sake that was so good, I’m glad they only make it in such a small size. Any larger, and I would have the worst sugar/alcohol-induced hangover the next day — it tasted like a creamy strawberry milkshake you wouldn’t be able to stop drinking. Inspired by this delicious beverage, I decided to design a label for a strawberry cream sake, aiming for a cutesy look and feel suitable for its sweetness.
When I think of strawberry milk, I think of specialized strawberry cows that (hopefully) exist in an alternate universe somewhere. This sake was named with that in mind — combining the Japanese words “ushi (cow)” and “ichigo (strawberry)” to create ushigo. The logo is what I think those strawberry cows would look like: bright red with a leafy green hat. For ushigo’s label, I wanted the main typography to be fun and chunky to pair with the logo, as well as a complimentary typeface that was minimal and easy to read. The logo, typography and extra design elements like a hoof print and rice grains all sit on a charming pink so you don’t forget how cute (and sweet!) this beverage will be.
Written and designed by Robine Nucum
Marcy Sour
“The craft beer canning revolution has in part been led by people who want to take them back into the wilderness.” — Ed Sealove
Before the summer of 2021, High Mountain Brewery has been on a quest to create the perfect hiking beer. Something compact and refreshing that contains a light palette for our fellow adventure seekers. Introducing…. The Marcy Sour. Named after the Adirondack high peak itself, this sour is jam-packed with tart cherries, local New York state apples, and a hint of Riesling.
Inspired by the unique design of hiking badges, this label features a “window” into the picturesque landscape of flavor. The illustrated rolling hills of apples and cherries feature tones of red derived from the fruit themselves, as well as a few secondary earth tones to keep the overall palette soft. Lastly, the addition of three unique typefaces creates an approachable and impactful text-based logo with a vintage flair.
We’re excited to hear what you think of the new flavor, and look forward to seeing you on the trails!
Written and designed by Kayla Scheidel
Noch (Night) Vodka
Noch Vodka was born out of the idea of elevating the average vodka experience. A shot of Noch Vodka transforms your outing into a chic night filled with excitement and bougie accommodations. The design process began with the creation of the brand name. I decided to play off of the Russian origin of vodka and include a Russian word as the printed title. The inspiration behind naming the vodka after the night came when I was thinking about the ideal time to drink vodka and how this drink will transform your night. Noch Vodka is a high-end product that would be considered top-shelf liquor but is priced fairly and attainable by anybody. Night vodka was designed to have a very minimal and lowkey label to evoke the feeling of having bought an exclusive beverage. It was designed for people who were “in the know” as this vodka wouldn’t necessarily be a common household product.
After figuring out what the Noch vodka brand was and who would be the persona for this product, I went ahead and fleshed out the rest of the brand guidelines. My color palette was inspired by the idea of night. I went with a monotone color palette which included black and white as the primary colors. These colors made the label feel modern, minimal, and chic. While the label is mainly black I incorporated some white linework to break up the black background and add a couple of intricate details. For typography, I went with Barlow Bold for the headers and Barlow Regular for the body copy. This font family felt very modern and contained the perfect weight for the headers to not be too bold all while feeling like bold headers. With all of these elements combined, I was able to bring the Noch vodka to life.
Written and designed by Anastasiya “Stacy” Krokha
Break The Ice
The main concept of Break The Ice is to create a beer that will be loved and cherished by everyone, from the beer aficionados as well as those who only drink White Claws. The type of beer you can’t go wrong choosing when deciding which beer to bring to a party. The type of beer you know will always be refreshingly ice-cold and will guarantee a good time.
Inspired by the refreshing waters of the Arctic, Break The Ice features an iceberg as the main logo, visually showing it submerged in the icy waters. The typography of the logo compliments the rough shapes of the iceberg, while the color palette of various blues and that pop of yellow weirdly start making you salivate. Just by looking at the can, you start feeling thirsty… Almost like it’s an Igor Pavlov experiment… I could go on and explain why there’s stripes on the upper half of the can, or why I designed snowflakes for the can size and alcohol content, but there’s more important things to do: like remind you to pick up a case this weekend, invite some neighbors or co-workers, and Break The Ice.
Written and designed by Christopher Nervegna
Togosas
Question: When is the best time to drink?
Answer: During the daytime with the sun shining down on you.
But if you are anything like me you find it difficult to pregame in the early hours of the morning. Most liquor stores don’t open until noon. Even if you have the foresight to gather the necessary supplies the night before, who has the space and energy to carefully pour bottles of champagne into individual cups of orange juice on the way to your destination?
Introducing: Togosas, mimosas to-go! Pre-mixed bottles of sweet orange juice injected champagne. Drink them on the way to the airport before your well-deserved trip. Or on the shuttle bus to a music festival a few states over. You can even sneak them into the day-long at your favorite frat house.
The branding is designed with that nostalgic feel. The logo is written across the mobile package in a retro script. Right above that is an orange slice cut like a wheel. The easy-to-carry box is graced with all of the vintage shades that will get you ready for the most fun day you’ll ever have.
Written and designed by James Coviello
