Designing Logos for Our Dream Restaurants

As BentoBox designers, we’re tasked with designing websites inspired by restaurants’ branding all while wondering about what it would be like to open our own restaurants. Well, the time has finally come! As a side project, we were able to challenge ourselves to design logos for our dream restaurants.

Sulit

Sulit means “It’s worth it” in Tagalog — and this aptly named steakhouse and bar is the perfect place to celebrate those you love. Sulit serves prime steak and divine cocktails in a deeply intimate setting, making a date night all the more special.

Sulit’s simple logo nods to old school steakhouses with a classic script font, while its chunky weight adds more playfulness. The subheadline also uses a bold sans serif font that plays with height and width for a retro feel. Instead of using deep reds, gold, or even black as seen in many traditional steakhouse logos, Sulit uses a dreamy pink against brown for contrast.

Written and designed by Robine Nucum.

Breakfast Ball

It’s 6:30am and you are already running late for your 7am tee time (maybe you shouldn’t have had that last High Noon at 2am??) You could swing by and pick up a few McMuffins before your round, but there’s no McDonalds on the way and on a Saturday morning, there’s no chance you can be late for your round.

If you play golf, you’ve probably found yourself in this situation one too many times… Good thing there’s “Breakfast Ball”, a food truck serving breakfast items stationed in the parking lot of golf courses across the country. Whether you need a quick bite before an early morning round or a cup of coffee at the turn to keep you up before the back 9, Breakfast Ball is there to ensure you won’t need a “literal” breakfast ball (aka a mulligan for those uneducated who don’t play golf) and shoot a new personal low score.

Written and designed by Christopher Nervegna.

Chapter Blend

Blending two concepts in one, Chapter Blend is a local wine bar that doubles as a bookstore. While there may be similar concepts out there, what makes Chapter Blend stand out is in the way that we offer up the “bookstore” experience. When entering our bar you will receive, not one, but two menus. One of which will be determining your preference of wine, which your server will ask for first. The second will be our menu of books, which will dictate your choice of book based on your choice of wine.

Keeping with the theme of two concepts in one, our two-toned color palette evokes similar tones found within our favorite red varieties (yes we do prefer red). The typography follows suit with two typefaces, a strong serif that presents a strong formal feel, and a sans serif to reflect the friendly nature of our neighborhood bar. Look forward to helping you pick your next book soon!

Written and designed by Kayla Scheidel.

The Jolly Roger

The Jolly Roger is a restaurant that was converted from a classic Long Beach Island motel of the same name. It features a rooftop bar overlooking Atlantic City, live music, and greasy snacks. The logo was inspired by the graphic behind the term “Jolly Roger” which refers to the skull and crossbones flag flown by pirates during the Golden Age.

The logo is a decrepit pirate ship sailing inside of a glass beer bottle. Wrapping around the bottle, the name of the bar is set in a typeface that’s fitting for these salty marauders. The blue of the ocean and the golden sand make the logo easily identifiable as a watering hole that is just steps away from the beach. Savvy?!

Written and designed by James Coviello.

Satellite

Satellite is a swanky albeit mysterious bar located at the rooftop of a high-end hotel. In order to enter Satellite, you need to receive a blackcard that scans you into the bar. Blackcards need to be ordered years in advance as a seat in Satellite is highly sought after. Once inside guests are greeted with top-shelf liquor and Michelin starred chef bites. The guest is then invited to the lounge area where they are greeted by the voice of the latest guest star musician and then they spend the night schmoozing with the rest of the guests.

The logo for Satellite pretty much hits the concept nail on the head. The word Satellite is often used to describe stars within our solar system. The sans serif letters float around in orbit of each other on thin line trails, mimicking the orbit of actual stars. The logo must always be placed onto a navy background to represent the night sky. Overall the dainty approach to the logo represents the mysterious and elusive nature of the bar itself.

Written and designed by Anastasiya “Stacy” Krokha.