Berkeley Step Week 4 Update!
What happened during Week 4?
This week we had Martin Gontoinkas and Tushar Misra as speakers.
Martin Gontoinikas kicked off the session with growth marketing. With his experience as VP of Marketing and Growth at Auth0 and his software engineering background, he focused on growth hacking.
Martin shared some main tactics about the Auth0 Method:
- Every problem should be decomposed into smaller problems until you reach a customer/user
- Look at both qualitative and qualitative data
- Look at your data at scale
- Talk to people to understand their habits
- KPI: How will we measure success?; secondary KPIs: What are other important metrics we should collect?; Time: How much time do we need
The Product Death Cycle and the importance of qualitative and quantitative data were touched on during the presentation. Qualitative and quantitative is gives us clear data on how we can measure our progress and change over time. A/B testing, control/test group, and causal impact are important factors when measuring growth.
Key Recommendation:
Each target market is different, so entrepreneurs understand the value of experimentation! Don’t assume tactics that work for others will for fou. Start doing more interviews to learn from your customers, and MEASURE EVERYTHING — if you don’t measure it, it’s hard to grow it.
- Users evolve. Your target market evolves. Don’t assume what works once will always work
- 6–9 months of experimentation usually before seeing success. You always need to invest 30% of your budget to experiment
Tushar Misra, the co-founder of Grido, spoke to our StEP teams this weekend about growth. He shared his extensive experience in Uber and UberEats in Latin American and India and as a founder of Grido and Pods.
While learning about your company’s growth, it’s important to ask and find out:
- Who are our customers?
- How do we reach them?
Tushar defined Growth Hacking as: Finding the remotest channels to get growth
Thank you to both Martin and Tushar for supporting Berkeley StEP and helping us foster the UC Berkeley entrepreneurial ecosystem!
Curious about what our startups are building?
If you would like to gain more information on each team, you can…
- Visit our website where all the Fall 2019 StEP teams are listed!
- Read our Medium posts where two teams will be highlighted and interviewed each week
Throughout the next 5weeks, we will be following each team and getting to know them and their ideas better. Stay tuned to learn more with us through…
The StEP Website
Again, thank you so much for supporting Berkeley StEP and the entrepreneur ecosystem — stay tuned for updates in the coming weeks!
