How to create faster, sharable Customer Journey Map using UXPressia?

On October 18th 2017 we had Prototyping customer journey using UXPResssia event as part of Berlin Lean Prototyping meetup group.

In this event, Yuri Vedenin, founder of UXPressia, Talked about Why it’s important to create Customer Journey Map, benefits, use cases & steps to create it.

Steps to create Customer Journey map

1) Choose your Persona
2) Determine business goals and user goals
3) State the consequence of the steps
4) State more detailed user activities inside each step
5) Identify issues
6) Solve problems, come up with great features

2 Books recommend by Yuri

which are worth reading.

1. Seductive Interaction Design
2. Service Design

Customer Journey Map challenge

Create customer journey map for the meetup

We took advice from Yuri & followed the steps described above to create Journey map, group of 2 in a team exploring, creating journey on sticky notes & using UXPressia tool. Since it’s a mapping challenge, we spent most of the time on working with exploring, creating maps & using UXPressia.

1. Explore

Each group started analysing Customer Journey map for Rail designed by Adaptive Path and compared with what does it means to Meetup journey for Meetup participant.

2. Mapping with Sticky notes

Started creating map for pre, post & during the Meetup journey, keeping persona, user goals in the mind.

3. Mapping using UXPressia

I gave a short introduction on how to create Customer Journey map in UXPressia. All teams transferred their sticky maps into UXPressia tool.

4. Pitching

All teams presented their Customer Journey map from UXPressia and explained their approach.

Customer Journey Mapping created using UXPressia

4 teams created Meetup Customer journey map in just 20 minutes.

Feedback

1. People love UXPressia tool. Meetup participants enjoyed using the tool and consider using in the daily business with the team. You can master the tool quickly. Icons for emotional expression are awesome.
2. 1st time did remote talk via Gotomeeting. It worked very well. Consider using it for future events.
3. Networking is powerful, talk to people, you will always get a lot of useful information. That’s the power of Meetup.

Thanks

Thanks Dominic & Rory, EyeQuant for sponsoring venue, drinks & snacks.
Thanks Yuri, for talking at our meetup.

Lessons learned

1. Learnt a rapid user testing technique from Dominic. Show the application you build, ask user what they think about the application at first glance.
2. UXPressia is a great tool for mapping, you can master the tool quickly, people love using it.
3. CJM (Customer Journey mapping) is very powerful tool.

Follow us on Twitter @Berlinlean & Anil Kumar to get more information on Lean Prototyping & for upcoming events visit here Berlin Lean Prototyping meetup page.