Revving Up Change: The Future Formula for Changing Automotive and Mobility Habits
As we look to the future of automotive and mobility, one of the biggest challenges we face is how to get people to change.
In an industry that is constantly evolving and introducing new technologies, it can be difficult to get people to adopt new ways of thinking regarding their mobility. From electric and autonomous vehicles to new modes of transportation like ride-sharing and scooters, there are many new options that are disrupting traditional modes of transportation. However, with change often comes resistance. People may be hesitant to embrace these new technologies due to a lack of understanding, concerns about safety, or simply a preference for their current mode of transportation. Additionally, personal habits and behaviors, such as a reliance on personal vehicles or a preference for driving over other options, can be hard to break. It’s clear that in order to move forward and truly revolutionize the automotive and mobility industry, we need to find ways to effectively get people to change and embrace these new technologies and ways of thinking.
So how do we do it? How do we get people to change?
The answer lies in what I call the “future formula.” This formula is a simple three-step process that can help you get people to change and embrace a new future.
V (vision) x S (simple steps) x P (pain points) = C (change)
Clear Vision
The first step in the formula is V, or a clear vision of the future and its benefits. In order for people to change, they need to see what the future holds and understand the benefits of moving towards it. This could be a vision of a better world, a more efficient way of doing things, or simply a better life for themselves and their families.
For example, electric vehicles (EVs) are becoming increasingly popular and are seen as a key part of the future of transportation. Premium brands such as BMW or Tesla are providing a clear vision of the future by leading the charge in terms of design and innovation, making EVs not only more efficient and environmentally friendly, but also highly desirable and exciting. The benefits of EVs are clear: they produce zero emissions, require less maintenance, and often have lower operating costs compared to traditional gas-powered vehicles. In addition, the technology is constantly improving, with longer ranges and faster charging times becoming more common. For people who value sustainability and the latest technology, EVs offer a clear vision of a better future and the benefits of embracing this new way of transportation.
Simple Steps
The second step of the future formula is S, or simple steps to get to the vision. People are more likely to embrace change if they feel like they can easily make the transition. By breaking down the change process into small, manageable steps, you can help people feel more confident and capable of making the move.
Again, electric vehicles (EVs) provide a good example. In the past, there were many barriers to adoption, such as limited range and long charging times. However, nowadays, EVs are becoming increasingly accessible and easy to use. With a growing network of charging stations, longer ranges, and faster charging times, it’s easier than ever to make the switch to an EV. In addition, many automakers are making it easier for people to try out EVs through test drive programs or rental options. By providing simple steps and making the transition process as easy as possible, automakers can help people feel more confident in their decision to switch to an EV.
Pain Points
The third and final step is P, or pain in the current state. Often, people are resistant to change because they fear the unknown or are comfortable with their current situation, even if it isn’t ideal. By highlighting the pain or problems with the current state, you can help people see that change is necessary and will ultimately lead to a better future.
When it comes to transportation, there are many pain points associated with gasoline-powered vehicles. For one, the cost of gasoline is consistently rising, making it more expensive to operate a gas-powered vehicle compared to an electric one. In addition, the environmental impact of gasoline vehicles is becoming increasingly difficult to ignore. As cities implement stricter emission regulations and consider banning gas-powered vehicles from city centers, it’s clear that the current state of transportation is becoming increasingly problematic.
On the other hand, electric vehicles (EVs) offer a solution to these pain points. EVs are much cheaper to operate, with the cost of electricity being significantly lower than gasoline. In addition, EVs produce zero emissions, making them a more environmentally friendly option. By highlighting the pain points associated with gasoline-powered vehicles and the benefits of EVs, we can help people see that making the switch to an EV is ultimately a better choice for their wallet and the environment.
By using the future formula, you can effectively get people to change and embrace a new future. Start by clearly communicating the benefits of the future, break down the change process into simple steps, and highlight the pain or problems with the current state. With this approach, you can help people embrace change and move towards a better future.
