B Corp Community Spotlight: Red Rabbit

We spoke with Jackie Walters Park, COO of Red Rabbit, about her company’s mission and experience with the B Impact Assessment.

What Matters Most to Us

“Red Rabbit is committed to serving healthy, made-from-scratch meals to kids in school. We pride ourselves on changing the way kids think of nutrition and creating a long-term positive impact on the community.”

What We Learned

“We’ve found value in using the [B Impact Assessment] tool as an internal audit to continuously find ways to improve. Specifically, it’s helped us take a closer look at the environmental footprint of our operations and our impact on employees. The assessment challenged us to look internally and think about how we can continue to be a socially conscious business.”

What We Did as a Result

“We have used the assessment to tell our story of success in more than just financial terms. It allows us to get at larger things, like if Red Rabbit is making the world a better place. As we grow, we feel it is important to show the data on our social and environmental impact.”

Features/Improvements We Are Looking Forward To

“We look forward to continuing to implement best practices highlighted in the assessment. This year, we’re excited to offer health insurance to employees and hope to continue to build out the benefits offered to employees.”