We are very excited to welcome CLVmetrics into the Dorm Room Fund portfolio! With the goal of connecting students to the initial capital to get their ventures off the ground, we’re always looking to support the best student entrepreneurs across the country. CLVmetrics offers a predictive analytics platform that gives unprecedented insight at the granular level of customer behavior with predictions and analysis of customer lifetime value (CLV), which allows brands to determine who will be most valuable in the future.

CLVmetrics uncovers insights that allow marketers to measure, track, and act on customer behaviors at the individual level, driving higher long term revenue from day one. This is where companies were previously left in the dark, guessing which marketing actions and campaigns will best reflect what they’ve learned about their customers. CLVmetrics’s insights allow them to predict and respond based on real data, to address their customers’ needs in real time.

We are particularly excited about the CLVmetrics team. Wharton Professor Pete Fader co-founded the company, bringing his years of expertise with customer analytics into the first commercialization of his CLV models, while Dan McCarthy, the chief statistician, brings these thoughts to life with cutting-edge mathematical models, Justin Bleich, the CTO, develops those models into a large scale cloud-based platform and Artem Mariychin, the CEO, turns the models into actionable product insights.

It’s been a privilege to watch Professor Fader and the CLVmetrics team turn the concepts that I and many others students here have learned in his renowned class as well as his decades of CLV research into a platform accessible to all.

— Lauren Reeder, Managing Partner, Dorm Room Fund Philadelphia