20+ Best Apps for Shopify Store in 2024 [Free & Paid Apps]

Best Shopify Apps for 2023

Are you looking to take your Shopify store to the next level and unlock its full potential? As an e-commerce entrepreneur, you understand the importance of utilizing the right tools and resources to enhance your online business. Fortunately, Shopify offers a vast marketplace of applications designed to boost your store’s performance, streamline operations, and drive more sales.

In this blog post, we have curated a list of the 20 best Shopify apps that have proven to be invaluable for e-commerce businesses of all sizes. From email marketing and SEO optimization to conversion optimization and customer engagement, these apps cover a wide range of functionalities, each designed to address specific pain points and help you achieve your business goals.

Whether you’re just starting out or looking to scale your operations, these handpicked apps can provide you with the competitive edge you need to succeed in the ever-evolving e-commerce landscape. We’ll explore the key features, pricing options, and best use cases for each app, giving you a comprehensive overview of how they can benefit your Shopify store.

Join us on this journey as we delve into the world of the top 20 Shopify apps, highlighting their unique capabilities and demonstrating how they can supercharge your e-commerce store. Let’s unlock new possibilities, enhance customer experiences, and drive sustainable growth together with these powerful tools at your disposal.

So, without further ado, let’s dive into the exciting world of Shopify apps and discover how they can revolutionize your online business!

Email Marketing and Customer Engagement

Effective email marketing and customer engagement are crucial for the success of any e-commerce store. With the right tools, you can connect with your audience, build relationships, and drive conversions. In this group, we’ll explore the top Shopify apps that specialize in email marketing, customer engagement, and user-generated content. These apps will empower you to create personalized email campaigns, collect and display customer reviews, and reward loyalty. Get ready to supercharge your customer interactions and strengthen your brand’s reputation.

Klaviyo

Shopify rating: 3.8

Take your email marketing to new heights with Klaviyo’s advanced features, including segmentation, automation, and personalization, to engage your audience and drive conversions.

This short tutorial will help you set up Klaviyo for your Shopify store.

Key features:

• Email marketing platform with segmentation, automation, and personalization features based on customer behavior.
• Advanced Segmentation: Segment your customer base based on behavior, demographics, and purchase history.
• Abandoned Cart Recovery: Set up automated email sequences to recover abandoned carts and encourage conversions.
• Segmented Abandoned Cart Emails: Target customers with personalized email sequences based on the specific items they abandoned in their cart.
• Advanced Analytics and Reporting: Gain insights into email performance, engagement rates, and revenue generated from campaigns.
• Integration with E-commerce Platforms: Klaviyo supports integration with multiple e-commerce platforms beyond Shopify, allowing you to manage marketing across different channels.

Best used for:

• Perfect for implementing effective email marketing campaigns, including segmentation, automation, and personalization.
• Great for implementing personalized email flows based on customer behavior, such as welcome series, post-purchase follow-ups, and win-back campaigns.

Pricing:

Klaviyo’s pricing is based on the number of contacts in your email list. They offer a free plan for up to 250 contacts. Paid plans start at $30/month for up to 1000 contacts, with pricing scaling based on the number of contacts.

Privy

Shopify rating: 4.6

Capture email leads, reduce cart abandonment, and increase conversions with Privy’s suite of tools, including pop-ups, banners, and forms designed to engage and convert visitors.

This short tutorial will help you set up Privy for your Shopify store.

Key features:

• Create pop-ups, banners, and forms to capture email leads, reduce cart abandonment, and increase conversions.
• Exit Intent Technology: Capture visitors’ attention when they are about to leave your site with targeted exit-intent pop-ups.
• Cart Abandonment Emails: Automatically send personalized emails to customers who abandoned their carts.
• Spin-to-Win Wheels: Engage visitors by offering them a chance to spin a wheel and win discounts or prizes.
• Campaign Scheduling: Schedule the display of pop-ups, banners, and forms to coincide with specific events or promotions.
• Mobile-Optimized Designs: Create pop-ups and forms that are fully optimized for mobile devices to maximize conversions.

Best used for:

• Perfect for capturing email leads and growing your subscriber list through targeted pop-ups, banners, and forms.
• Great for capturing email leads, reducing cart abandonment, and increasing conversions through pop-ups, banners, and forms.

Pricing:

Privy offers a free plan with limited features. Their paid plans start at $30/month for the Starter plan and $70/month for the Conversion plan. They also offer an Enterprise plan for larger businesses.

Judge.me

Shopify rating: 5.0

Another review app that offers customizable review widgets, Q&A, and social sharing features.

This short tutorial will help you set up Judge.me for your Shopify store.

Key features:

• Collect and display product reviews and ratings with customizable widgets, social sharing, and Q&A features.
• Review Reminders: Automatically send review request emails to customers after a specific period of time.
• Review Moderation: Moderate and manage reviews to ensure the quality and authenticity of user-generated content.
• Automated Review Requests: Set up automated emails to request reviews from customers after a specific period or after they’ve made a purchase.
• Carousel and Grid Layouts: Display product reviews in attractive carousel or grid formats to encourage engagement and trust.
• Customizable Review Forms: Customize the review form fields to gather specific information or ask custom questions from customers.

Best used for:

• Ideal for collecting and displaying product reviews and ratings with customizable widgets, social sharing, and Q&A features.
• Perfect for building trust and credibility by displaying authentic customer reviews and ratings on your product pages.

Pricing:

Judge.me offers a free plan with limited features. Their paid plans start at $15/month for the Awesome plan and go up to $99/month for the Superb plan.

SEO Optimization

Search engine optimization (SEO) plays a vital role in driving organic traffic and improving your store’s visibility in search engine results. In this category, we’ll explore the best Shopify apps that focus on optimizing your store’s SEO performance. These apps offer features like meta tag editing, sitemap generation, and broken link detection. With their help, you can fine-tune your website’s SEO elements, improve your search rankings, and attract more potential customers to your online store.

SEO Manager

Shopify rating: 4.7

Optimize your store’s SEO with features like meta tag editing, sitemap generation, and alt text optimization.

This short tutorial will help you set up SEO Manager for your Shopify store.

Key features:

• Optimizes your store’s SEO by providing tools for meta tags, sitemaps, alt text, and more
• SEO Audit: Get a comprehensive SEO analysis of your store and receive recommendations for improvement.
• Google Search Console Integration: Connect your Shopify store with Google Search Console for enhanced SEO insights.
• Schema Markup: Automatically generate and implement schema markup to enhance search engine visibility and improve click-through rates.
• Keyword Tracking: Monitor the rankings of your targeted keywords in search engines and track their performance over time.
• Broken Link Redirects: Create redirect rules for broken links to ensure a seamless user experience and maintain SEO rankings.

Best used for:

• Perfect for optimizing your store’s SEO performance with features like meta tag editing, sitemap generation, and alt text optimization.
• Great for optimizing your store’s SEO performance and improving organic search rankings to drive more traffic and visibility.

Pricing:

SEO Manager offers a 7-day free trial. After the trial, pricing starts at $20/month for the Basic plan and $40/month for the Pro plan.

Plug in SEO

Shopify rating: 4.7

Scans your store for SEO issues and provides recommendations for improvement.

This short tutorial will help you set up Pulg in SEO for your Shopify store.

Key features:

• Scan your store for SEO issues, receive recommendations, and optimize elements like meta tags and alt text.
• Broken Link Checker: Identify broken links on your website and fix them to improve user experience and SEO rankings.
• JSON-LD Structured Data: Automatically generate structured data for your products to enhance search engine visibility.
• Bulk SEO Editing: Update meta tags, titles, and descriptions in bulk, saving time when optimizing large numbers of pages.
• Broken Image Detection: Identify broken images on your website and resolve them to improve user experience and SEO.
• Canonical URL Management: Set up canonical tags to avoid duplicate content issues and improve search engine rankings.

Best used for:

• Best used for optimizing your store’s SEO performance by identifying and fixing issues and improving search engine rankings.
• Ideal for optimizing your store’s SEO performance and ensuring your website adheres to best practices and guidelines.

Pricing:

Plug in SEO offers a free plan with basic features. Their paid plans start at $20/month for the Plus plan and $40/month for the Pro plan.

Product Management and Fulfillment

Efficient product management and order fulfillment are essential for running a smooth and successful e-commerce business. In this group, we’ll delve into the top Shopify apps that specialize in product management and fulfillment. From importing products to automating order tracking, these apps streamline your inventory management and fulfillment processes. Discover how these apps can help you efficiently manage your products, keep track of inventory, and ensure timely order fulfillment for improved customer satisfaction.

ReCharge

Shopify rating: 5.0

Allows you to set up subscription products, making it easier for customers to reorder and increasing customer retention.

This short tutorial will help you set up ReCharge for your Shopify store.

Key features:

• Enable subscription products and recurring billing, simplifying the process for customers to reorder regularly.
• Customer Portal: Enable customers to manage their subscriptions, update payment information, and adjust delivery schedules.
• Dunning Management: Automate failed payment retries and manage subscription billing to reduce churn.
• Advanced Subscription Management: Allow customers to manage their subscriptions, change product quantities, or skip deliveries.
• Prepaid Subscriptions: Offer prepaid subscription options, allowing customers to pay upfront for a set number of deliveries.
• One-Click Upsells: Enable customers to add additional products to their subscription with just one click during checkout.

Best used for:

• Perfect for businesses offering subscription products and recurring billing, simplifying the process for customers to reorder regularly.
• Ideal for businesses that offer subscription-based products or services, simplifying the recurring billing and management process.

Pricing:

ReCharge’s pricing is based on the volume of recurring orders. They offer custom pricing based on your business needs, and it’s best to contact their sales team for more information.

Conversion Optimization and Upselling

Boosting conversions and increasing the average order value are critical for maximizing your store’s profitability. In this category, we’ll explore the top Shopify apps that focus on conversion optimization and upselling techniques. These apps empower you to offer upsells, cross-sells, and product bundles, enticing customers to add more items to their cart and increase their overall purchase value. Discover how these apps can help you optimize your conversion rate and boost your store’s revenue.

Bold Upsell

Shopify rating: 4.6

Allows you to offer relevant product upsells and cross-sells to increase average order value.

This short tutorial will help you set up Bold Upsell for your Shopify store.

Key features:

• Create product upsells and cross-sells to increase average order value during the checkout process.
• Dynamic Upsell Offers: Create personalized upsell offers based on the customer’s cart contents and behavior.
• Post-Purchase Upsells: Display upsell offers on the thank-you page to encourage additional purchases.
• Quantity Breaks: Offer volume discounts to customers when they purchase multiple quantities of a product.
• Dynamic Discounts: Create percentage or fixed amount discounts for specific products or collections.
• Compatibility with Multiple Themes: Upsell features seamlessly integrate with various Shopify themes for a consistent user experience.

Best used for:

• Ideal for increasing average order value by offering product upsells and cross-sells during the checkout process.
• Ideal for promoting related or complementary products to increase the value of each customer’s order and maximize revenue.

Pricing:

Bold Upsell offers a 14-day free trial. After the trial, pricing starts at $24.99/month for the Starter plan, and they also offer an Unlimited plan for larger businesses.

Bundle Builder

Shopify rating: 4.2

Enables you to create customizable product bundles or “build your own” options.

This short tutorial will help you set up Bundle Builder for your Shopify store.

Key features:

• Create customizable product bundles or “build your own” options to offer personalized purchasing choices.
• Product Dependency: Set up rules that make certain products dependent on others for bundling.
• Discount Configuration: Offer discounted prices for product bundles to incentivize customers to purchase multiple items.
• Conditional Bundling: Create rules that offer specific product bundles based on customer selections or cart contents.
• Compatibility with Product Options Apps: Seamlessly integrate with product options apps, allowing customizable bundles.
• Discount Code Integration: Apply discount codes automatically when specific bundles are added to the cart.

Best used for:

• Ideal for creating customizable product bundles or “build your own” options to offer personalized purchasing choices.
• Great for promoting product bundling and increasing average order value by offering discounted bundle options

Pricing:

Bundle Builder offers a 30-day free trial. After the trial, pricing starts at $25/month for the Starter plan and $50/month for the Pro plan.

Loox

Shopify rating: 4.9

Focuses on visual reviews by allowing customers to submit photos alongside their product reviews.

This short tutorial will help you set up Loox for your Shopify store.

Key features:

• Focus on visual reviews by allowing customers to submit photos alongside their product reviews and ratings.
• Review Moderation Tools: Approve or reject reviews before they are published on your website.
• Photo Reviews Carousel: Display a carousel of customer-submitted photos alongside reviews to enhance social proof.
• Review Widget Customization: Customize the look and feel of the review widget to match your store’s branding.
• In-Mail Review Requests: Send review requests via email, allowing customers to submit reviews directly from their inbox.
• Social Proof Pop-ups: Display real-time notifications of recent purchases or reviews to build trust and urgency.

Best used for:

• Ideal for focusing on visual product reviews by allowing customers to submit photos alongside their reviews and ratings.
• Perfect for showcasing visually compelling customer reviews with photos to increase trust and social proof for your products.

Pricing:

Loox offers a 14-day free trial. After the trial, pricing starts at $9.99/month for the Basic plan and goes up to $59.99/month for the Advanced plan.

Affiliate Marketing and Referrals

Harnessing the power of affiliate marketing and customer referrals can drive significant growth and expand your customer base. In this group, we’ll introduce you to the top Shopify apps specializing in affiliate marketing and referral programs. These apps provide the tools you need to set up and manage an affiliate program, track referrals, and incentivize customers to promote your products. Learn how these apps can help you tap into the power of word-of-mouth marketing and generate valuable leads through your loyal customer base.

Refersion

Shopify rating: 4.8

Enables you to set up and manage an affiliate marketing program to drive more traffic and sales

This short tutorial will help you set up Refersion for your Shopify store.

Key features:

• Set up and manage an affiliate marketing program to drive traffic, sales, and customer referrals.
• Affiliate Tracking: Track affiliate referrals and monitor performance through detailed reports and analytics.
• Commission Management: Set up commission structures, track affiliate payments, and manage payouts seamlessly.
• Customizable Affiliate Payouts: Set commission rates individually or offer tiered commission structures based on affiliate performance.
• Fraud Protection: Implement fraud detection mechanisms to prevent fraudulent affiliate activity and ensure program integrity.
• Affiliate Dashboard: Provide affiliates with a dedicated dashboard to track their performance, earnings, and referral activity.

Best used for:

• Ideal for setting up and managing an affiliate marketing program to drive traffic, sales, and customer referrals.
• Best used for building and managing a robust affiliate program to drive traffic, acquire new customers, and increase sales through referrals.

Pricing:

Refersion’s pricing starts at $119/month for the Starter plan, which includes up to 50 affiliate conversions per month. They also offer custom pricing for higher-volume businesses.

Push Notifications and Customer Engagement

Instant customer engagement is key to capturing attention and driving immediate action. In this category, we’ll explore the top Shopify apps that leverage push notifications to engage customers effectively. These apps enable you to send targeted push notifications to customers’ devices, boosting engagement, recovering abandoned carts, and driving sales. Discover how these apps can help you stay connected with your audience and deliver timely messages that drive conversions.

PushOwl

Shopify rating: 5.0

Sends push notifications to customers’ devices, increasing engagement and recovering abandoned carts.

This short tutorial will help you set up PushOwl for your Shopify store.

Key features:

• Send push notifications to customers’ devices to increase engagement, recover abandoned carts, and drive sales.
• Abandoned Cart Push Notifications: Send automated push notifications to recover abandoned carts and drive conversions.
• Segmented Campaigns: Create targeted push notification campaigns based on customer behavior and preferences.
• Drip Campaigns: Set up automated push notification sequences to engage and re-engage customers over time.
• Personalization Tokens: Use dynamic tokens to include customer-specific information in push notifications, increasing relevancy.
• Opt-In Reminder: Automatically send a reminder to visitors who haven’t subscribed to push notifications to encourage opt-ins.

Best used for:

• Best used for sending push notifications to customers’ devices to increase engagement, recover abandoned carts, and drive sales.
• Great for sending real-time push notifications to engage customers, recover abandoned carts, and drive conversions.

Pricing:

PushOwl offers a free plan with limited features. Their paid plans start at $19/month for the Essential plan and go up to $38/month for the Business plan.

Website Design and Page Building

Creating visually stunning and high-converting landing pages, product pages, and blog posts can significantly impact your store’s success. In this group, we’ll introduce you to the top Shopify apps that focus on website design and page building. These apps provide intuitive drag-and-drop builders, allowing you to create customized pages without any coding knowledge. Unlock the potential of stunning design and captivating content with these powerful tools that streamline your website creation process.

Shogun

Shopify rating: 4.8

A drag-and-drop page builder that helps you create custom landing pages, blog posts, and product pages.

This short tutorial will help you set up Shogun for your Shopify store.

Key features:

• Drag-and-drop page builder to create custom landing pages, blog posts, and product pages without coding
• A/B Testing: Create variants of your pages and test different designs and layouts to optimize conversion rates.
• Analytics and Heatmaps: Get insights into how visitors interact with your pages through analytics and heatmap reports
• E-commerce Elements Library: Access a library of pre-built elements like buttons, countdown timers, and pricing tables to enhance your pages.
• Collaboration Tools: Enable multiple team members to work on pages simultaneously and provide feedback within the platform.
• Page Version History: Keep track of changes made to your pages and revert to previous versions if needed.

Best used for:

• Great for creating custom landing pages, blog posts, and product pages using a drag-and-drop page builder.
• Best used for creating high-converting, custom landing pages and product pages that align with your brand and marketing goals.

Pricing:

Shogun offers a Free limited package. For paid options, pricing starts at $39/month for the Build plan and $149/month for the Measure plan.

Customer Support and Live Chat

Delivering exceptional customer support and being readily available to assist shoppers can set your store apart from the competition. In this category, we’ll explore the top Shopify apps that specialize in customer support and live chat. These apps allow you to integrate live chat functionality into your store, providing real-time assistance and support to your customers. Discover how these apps can help you engage with shoppers, answer their questions, and provide top-notch customer service.

Tidio Live Chat

Shopify rating: 4.7

Adds a live chat feature to your store, allowing customers to ask questions and receive real-time support.

This short tutorial will help you set up Tidio Live Chatfor your Shopify store.

Key features:

• Add a live chat feature to your store for real-time customer support and assistance.
• Visitor Monitoring: See real-time visitor information, including their browsing history and current page.
• Multilingual Support: Communicate with customers in their preferred language through live chat translation.
• Chatbots and Automation: Set up automated responses and chatbots to handle common queries and provide instant assistance.
• Multichannel Support: Connect live chat with other messaging channels like Facebook Messenger and WhatsApp for streamlined customer communication.
• Chat Translations: Translate incoming and outgoing chat messages in real-time to facilitate communication with customers from different regions.

Best used for:

• Great for adding a live chat feature to your store for real-time customer support and assistance.
• Perfect for providing immediate customer support and assistance, leading to higher customer satisfaction and sales

Pricing:

Tidio Live Chat offers a free plan with basic features. Their paid plans start at $25/month for the Chat plan and go up to $50/month for the Communicator plan.

SMS Marketing and Customer Engagement

SMS marketing offers a direct and highly engaging channel to connect with your customers. In this group, we’ll introduce you to the top Shopify apps that focus on SMS marketing and customer engagement. These apps enable you to send targeted SMS notifications and campaigns to engage customers, promote sales, and increase conversions. Discover how these apps can help you leverage the power of text messaging to reach customers instantly and drive impactful interactions.

SMSBump

Shopify rating: 4.9

Sends SMS notifications and campaigns to engage with customers and increase conversions.

This short tutorial will help you set up SMSBump for your Shopify store.

Key features:

• Send SMS notifications and campaigns to engage with customers, promote sales, and increase conversions.
• Cart Recovery SMS: Send personalized SMS messages to recover abandoned carts and drive sales.
• Automation Flows: Set up automated SMS flows based on customer behavior, such as welcome messages and order notifications.
• Segment Targeting: Create segments based on customer behavior, purchase history, or other criteria for highly targeted SMS campaigns.
• MMS Messaging: Send multimedia messages with images or GIFs to enhance engagement and catch customers’ attention.
• Abandoned Cart Automation: Trigger automated SMS messages to recover abandoned carts and incentivize customers to complete their purchase.

Best used for:

• Perfect for engaging with customers through SMS notifications and campaigns to promote sales, events, and offers.
• Best used for sending targeted SMS messages to customers to drive engagement, sales, and loyalty.

Pricing:

SMSBump offers a free plan with limited features. Their paid plans start at $19/month for the Basic plan and go up to custom pricing for higher-volume businesses.

Order Management and Document Generation

Efficient order management and streamlined document generation are essential for delivering a seamless customer experience. In this category, we’ll explore the top Shopify apps that specialize in order management and document generation. These apps allow you to generate customized invoices, packing slips, and other printable documents, ensuring professional and accurate order fulfillment. Discover how these apps can simplify your order management process and enhance customer satisfaction.

Order Printer Pro

Shopify rating: 4.9

Allows you to create customized invoices, packing slips, and other printable documents.

This short tutorial will help you set up Order Printer Pro for your Shopify store.

Key features:

• Generate customized invoices, packing slips, and other printable documents for orders.
• Customizable Templates: Create and customize templates for invoices, packing slips, and other printable documents.
• Bulk Printing: Print multiple documents simultaneously to save time and streamline your order fulfillment process.
• Custom Document Layouts: Create customized document layouts using HTML and Liquid templates to match your brand’s style.
• Multiple Print Formats: Print documents in different formats, including PDF, HTML, and plain text, to suit your business needs.
• Automated Document Sending: Automatically email or print documents upon order fulfillment, streamlining your order management process.

Best used for:

• Ideal for generating customized invoices, packing slips, and other printable documents for orders.
• Great for streamlining your order fulfillment process by generating professional-looking invoices, packing slips, and shipping labels.

Pricing:

Order Printer Pro offers a free and paid option to access to the app.

Announcement and Notification Bar

Effectively communicating announcements, promotions, and important messages is crucial for engaging your audience. In this group, we’ll introduce you to the top Shopify apps that focus on announcement and notification bars. These apps enable you to create customizable banners to highlight important information and grab your visitors’ attention. Discover how these apps can help you effectively communicate with your audience, promote offers, and increase conversions through eye-catching announcements.

Quick Announcement Bar

Shopify rating: 4.9

Displays a customizable banner to communicate important announcements or promotions.

This short tutorial will help you set up Quick Announcement Bar for your Shopify store.

Key features:

• Display a customizable banner to communicate important announcements, promotions, or messages to visitors.
• Targeted Display Rules: Show the announcement bar based on specific pages, devices, or customer segments.
• Custom Styling Options: Customize the colors, fonts, and design of the announcement bar to match your store’s branding.
• Countdown Timer Bar: Display a countdown timer to create urgency for limited-time offers or flash sales.
• Targeting by Customer Behavior: Show announcement bars to specific customer segments based on their browsing or purchase history.
• Scheduled Bar Display: Schedule the appearance of announcement bars to coincide with specific events, holidays, or promotions.

Best used for:

• Great for communicating important announcements, promotions, or messages to visitors through customizable banners.
• Perfect for delivering time-sensitive announcements, sales promotions, or limited-time offers to visitors and customers.

Pricing:

Quick Announcement Bar offers a free plan with limited features. Their paid plans start at $9.99/month for the Basic plan .

In conclusion, exploring and utilizing the best Shopify apps can be a game-changer for your e-commerce store. From boosting conversions and optimizing SEO to enhancing customer engagement and streamlining operations, these apps offer a plethora of features and functionalities to propel your business forward. By regularly following our blog and staying updated with our weekly reviews, you’ll be equipped with valuable insights and recommendations to make informed decisions about which apps best suit your specific needs. Embrace the power of Shopify’s app ecosystem and unlock the full potential of your online store. Start your journey now and watch as your business flourishes with the help of these incredible Shopify apps.