AWS Transformation Journey at Modaramo

As an AWS partner, Bestcloudforme, we take pride in sharing the remarkable transformation of our esteemed customer, Modaramo Media. In this AWS public case study, we delve into Modaramo’s journey towards application modernization and infrastructure transformation, leveraging cutting-edge DevOps practices and an array of AWS services. Join us as we explore how Modaramo achieved enhanced scalability, agility, security, and automation, revolutionizing their performance marketing capabilities.

About the Customer

Modaramo Media, a renowned omnichannel performance marketing company, has established itself as a leader in driving compelling consumer experiences worldwide. Embracing a philosophy that rejects the concept of one size fits all, Modaramo leverages our omnichannel media network, first-party data, and proprietary AI technology to deliver tailored solutions for their diverse client base. Their success is rooted in a dynamic culture, comprising top-tier professionals who continuously surpass partner expectations and drive exceptional outcomes.

Customer Challenge

Modaramo approached Bestcloudforme with a vision to completely transform and modernize their applications, network infrastructure, and databases on the powerful Amazon Web Services (AWS) platform. To achieve this, they faced specific challenges that required meticulous attention during the migration process.

1. Application Transformation: Modaramo sought to migrate their legacy applications from EC2 instances to a container runtime, harnessing the scalability, agility, and manageability of Amazon Elastic Kubernetes Service (EKS).
2. Database Migration: The customer desired to migrate their database workloads to AWS RDS, specifically leveraging the performance, scalability, and automated management capabilities of Aurora MySQL.
3. Data Security: Modaramo prioritized data security and mandated a private connection between AWS and their MongoDB Atlas Cloud, ensuring secure data exchange.
4. Performance Optimization: The customer aimed to optimize application performance, caching, messaging, and search capabilities by harnessing AWS managed services such as Amazon S3, CloudFront, Elasticache, Amazon Managed Streaming for Apache Kafka (MSK), Amazon MQ, and Opensearch.
5. CI/CD and Automation: Modaramo sought to implement robust CI/CD pipelines using Jenkins and automate infrastructure provisioning through Terraform to accelerate their development processes.
6. Security: With an unwavering commitment to safeguarding their applications and data, Modaramo required comprehensive security measures, including AWS services such as AWS WAF, ACM, Secrets Manager, and Security Hub.

Partner Solution

Working closely with Modaramo, Bestcloudforme devised an innovative partner solution that addressed their unique challenges and leveraged the power of AWS services. The comprehensive solution comprised the following key elements:

1. VPC and EC2 Migration: Bestcloudforme replicated Modaramo’s existing network infrastructure within an AWS Virtual Private Cloud (VPC) and expertly migrated their legacy applications to containerized workloads using Dockerfiles and Helm templates for EKS deployments.
2. RDS Aurora MySQL Migration: With meticulous planning and execution, Bestcloudforme facilitated the seamless migration of Modaramo’s database workloads to AWS RDS Aurora MySQL, ensuring superior performance, scalability, and automated backups.
3. S3 and CloudFront Integration: To enable secure object storage and global content delivery, Bestcloudforme seamlessly integrated AWS S3 and CloudFront, empowering Modaramo with efficient storage and seamless distribution of static content.
4. Elastic File System (EFS) Integration: Leveraging Elastic File System (EFS), Bestcloudforme implemented scalable and shared file storage for Modaramo’s containerized applications, ensuring seamless collaboration and flexibility.
5. Opensearch Integration: Bestcloudforme harnessed the power of AWS Opensearch (formerly Amazon Elasticsearch Service) to unlock lightning-fast and reliable search functionality, empowering Modaramo’s applications to deliver an exceptional user experience.
6. Elasticache Implementation: Through strategic utilization of Elasticache, an in-memory caching service, Bestcloudforme supercharged Modaramo’s application performance, significantly reducing latency and improving responsiveness.
7. MSK and Amazon MQ Integration: Bestcloudforme integrated Managed Streaming for Apache Kafka (MSK) and Amazon MQ to establish efficient message queuing and processing, enabling seamless communication within the Modaramo ecosystem.
8. Integration with MongoDB Atlas Cloud: Bestcloudforme ensured a secure data exchange by establishing a private connection between AWS and MongoDB Atlas Cloud, meeting Modaramo’s stringent data security requirements.
9. CI/CD and Automation: By implementing Jenkins and Terraform, Bestcloudforme streamlined Modaramo’s CI/CD pipelines and automated infrastructure provisioning, enabling swift and reliable application deployments.

Results and Benefits

The transformation and modernization efforts undertaken by Modaramo, in collaboration with Bestcloudforme, yielded a multitude of significant benefits:

1. Enhanced Scalability and Agility: Modaramo embraced containerization with AWS EKS, empowering them to scale their applications effortlessly and achieve unparalleled agility in managing workloads.
2. Improved Performance and Efficiency: By harnessing AWS managed services such as RDS Aurora MySQL, S3, CloudFront, Elasticache, Opensearch, MSK, and Amazon MQ, Modaramo experienced a remarkable boost in application performance, caching, messaging, and search capabilities, resulting in unparalleled efficiency and responsiveness.
3. Data Security and Compliance: The establishment of a private connection between AWS and MongoDB Atlas Cloud ensured secure data exchange, meeting Modaramo’s stringent data security and compliance requirements.
4. Simplified CI/CD and Automation: With the implementation of Jenkins and Terraform, Modaramo streamlined their CI/CD processes and automated infrastructure provisioning, enabling faster and more reliable deployments.
5. Robust Security: By leveraging AWS services like WAF, ACM, Secrets Manager, and Security Hub, Modaramo achieved an exceptional level of security for their applications and data, safeguarding against potential threats and vulnerabilities.

Conclusion:

In collaboration with Bestcloudforme, as anAWS partner, Modaramo successfully embarked on a transformative DevOps journey, modernizing their applications, network infrastructure, and databases on the powerful AWS platform. Through the adoption of AWS EKS for legacy applications, migration to AWS RDS Aurora MySQL for database workloads, and strategic utilization of various AWS managed services, Modaramo achieved unparalleled scalability, performance, security, and automation capabilities. This compelling case study stands as a testament to the effectiveness of AWS services and the expertise of Bestcloudforme in delivering a seamless migration and modernization solution for Modaramo, empowering them to reach new heights in the realm of performance marketing.