Shopify & Yelp Launch Post-COVID Omnichannel Tools for SMBs

Sharoon Emmanuel
Bester Capital Media
2 min readMay 11, 2020

As part of industry giant’s efforts to digitally transform the retail space owing to the traditional merchant’s incline towards implementing technology to integrate online and offline experiences during the pandemic, Shopify & Yelp have released an updated point-of-sale (POS) system and advance features to support the virtual economy for the post-COVID retail landscape

Accelerating Omnichannel Adoption for Businesses

Yelp with More Features

Virtual Service Offerings: -

Enabling businesses to provide online services such as virtual classes, tutorials and consultations, yelp now has specific filters and options for that.

Promoting Takeaway & Delivery Options: -

Yelp is promoting restaurants that offer takeaway on their homepage and now has additional filters for various delivery options.

Recommendations:-

Yelp’s community team will feature lists of open, relevant businesses.

Better Communication:-

Yelp Connect will be serving as a free tool to disseminate important updates to customers. Also, they will be offering better COVID banners.

COVID-friendly Categories:-

New business highlights such as pickup, gift cards and remote services will appear on business profiles.

Better User Interface:-

Yelp for Business now has a better UI and gives business owners access to more data.

Related:- Web Design & Development Services

Updated POS for Shopify

In order to integrate online and offline sales, Shopify is catering SMB retailers with its updated point-of-sale (POS) system for enhanced sales capabilities, orders and payments. The new POS offers a number of useful features, designed to enable businesses to serve their customers online and in-store in a flexible way. With the new POS, businesses will have insights into key data and store performance with a proper reporting mechanism.

A recent study by Shopify illustrates that businesses who adopted technology to offer a unified experience saw a promising 30% year over year revenue growth.

High Hopes for Local Businesses

Local businesses are facing a crisis due to lesser number of sales compared to the big fish in the market. Being able to deliver services online with improved visibility will not only ensure their survival but would also help expand their customer base. With technology spreading like wildfire during the pandemic, the adoption of it has become critical for businesses to survive.

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Sharoon Emmanuel
Bester Capital Media

Sharoon Emmanuel is a tech enthusiast & MarCom technologist with a creative yet analytical mindset.