Social Media Advertising Guide: Top Platforms UAE’s Businesses Should Invest in 2019
Whether you are a startup or a well-established business looking to unleash the full potential social media marketing, your very first step would be to know what channels drive maximum ROI or whether they are worth investing in or not. This comprehensive guide will help you gain ample knowledge of the most popular social media sites around and how they can help your business maximize reach, engagement, brand equity and sales.
Related: — Social Media Agencies in Dubai
After going through this guide, you’ll be able to identify the right platforms for your business and know more about whether they fit your brand image, target the audience and how much potential does each one of it carry.
To make things less complicated, we’ve compiled a list of the top social media platforms you can invest in right from day one. While some will be familiar to you, others may sound alien. Each one of these platforms is equally powerful and have their own pros and cons, it depends on individual businesses to decide what will help them get their brands explored online.
So, without further ado lets dig in the top social media platforms to invest in 2019.
1. Facebook
With over 2.23 billion MAUs (Monthly Active Users), Facebook is the world’s biggest social platform. Catering almost a third of the world’s population, there are over 65 million businesses using Facebook Pages and more than 6 million advertisers aggressively marketing their business on Facebook.
For businesses to make Facebook work as a lead magnet and a key driver of online sales, it important for them to understand how its algorithm works and how different types of advertisements can benefit different types of businesses.
Facebook supports almost all types of content ranging from text, images, videos, live videos, and stories. Its algorithm prioritizes content that sparks talking about, conversations and meaningful interactions between people.
Related: — Facebook marketing Dubai
Here, it is also important to mention that businesses should optimize their content for mobile as nearly 94% of Facebook’s users access it via the mobile app.
In 2011, Facebook separated Messenger as a standalone app to offer more features to users and advertisers alike. Businesses can now use Messenger to advertise, create chatbots, send newsletters, and more. These expanded features help advertisers to engage and connect with their customers in more interactive ways.
If you want to learn more about succeeding with the updated Facebook algorithm, refer to a professional Facebook advertising agency in UAE.
2. Twitter
Twitter, with over 335 million MAUs is also a popular social media site for news, entertainment, politics, sports and more. Twitter differs from other social media marketing platforms in a way that it focuses more on real-time information i.e. trending topics and issues. Another unique characteristic of Twitter is that it only supports 280 characters in a tweet and is often used as a customer service channel.
3. YouTube
YouTube is a powerful video sharing platform with over 1.9 billion MAUs. Allowing advertisers to market via video, it is one of the most preferred channels of communication for globally renowned businesses. To get started, businesses can create a YouTube channel for their brand where they can upload videos for subscribers to view, like, comment and share.
Being the second biggest social media site, it also referred to as the second largest search engine after Google.
Related: — Online video marketing company in Dubai
4. WhatsApp
WhatsApp has approximately 1.5 billion MAUs and is the most popular messaging app in over 180 countries. Initially, it was just a means of connecting with family and friends but now with its business platform, it is allowing businesses to have a proper business profile to offer customer support and share updates. Small businesses in UAE can utilize the WhatsApp Business app whereas for medium and large businesses can refer to the WhatsApp Business API.
Also Read: — 10 Most-Powerful Marketing Tools All Business Owners in Dubai Should Have
5. Instagram
Amongst all social media marketing solutions, businesses globally refer to Instagram owing to its massive MAU’s of 1 billion. Instagram being a photo and video sharing social media app allows businesses to connect to a wide range of audience for broadcasting campaign collateral, company updates, flash sales, offers and news. To support longer videos, Instagram has recently launched IGTV to support various business concerns.
With an Instagram business profile, brands can dive into rich analytics of their profile and posts.
Related: — Digital Marketing Services in Dubai
6. Tumblr
Tumblr having 642 million MUVs (Monthly Unique Visitors) is a great social media marketing option for businesses. Being a powerful microblogging and social networking platform, it allows brands to share text, photos, links, videos, audios, and more to a wide set of audience of various interests.
7. Tik Tok
Tik Tok with its 500 million MAUs is a growing music video social network. As the world’s most downloaded app in the first quarter of 2k18, it has the aptitude to create great business opportunities via content marketing.
It allows users to record a 60 seconds videos clip along with editing, music addition and special effects application facilities.
8. Reddit
Reddit, owing to its 330 million MAUs is a great platform for businesses to submit questions, answers, links, images, encourage discussions, and vote them up or down.
Reddit also offers subreddits which are dedicated forums where brands can be part of. Besides content submission and discussions participation businesses can also advertise on Reddit.
Related: — Social media advertising agency
9. LinkedIn
LinkedIn is one of the top choices of social media agencies in Dubai. With over 294 million MAUs, it is much more than a resume or job searching site, it is a professional social media platform where businesses can share content, establish thought leadership, develop authority in their industry, network with one another, build their brand and attract talent.
Offering varied advertising opportunities, such as content boosting, personalized ads and displaying ads, it is a great option to target prospects.
10. Snapchat
Snapchat is also a great social media marketing platform with over 255 million MAUs. Similar to other communication channels, it offers a wide array of advertising options for brands.
11. Pinterest
Pinterest with its 250 million MAUs is another powerful social media platform that focuses more on inspiring and less on engaging. According to Pinterest, nearly 80% percent of users claim that posts from brands on Pinterest are much useful than that on other sites.
Giving brands a unique opportunity to shape their consumers purchasing decisions, it inspires them to try or buy new things.
Related: — Social media optimization agency in UAE
12. Medium
Medium is an online publishing platform with over 60 million MAUs. Being a free platform, it allows brands to share their articles to a wide audience base. Medium can help brands not only provide detailed insights into their products and services to customers and prospects but can also help them extend their reach and aid in showing up on search engines.
Evaluation Time: Which Social Media Sites Your Brand Uses?
Irrespective of the size of the platforms, it’s most important to look into whether your brand’s target audience is active or not. Although, larger social media sites, such as Facebook, tends to cover a wide range of interests and topics, making it suitable for most brands, considering adding up other social media sites will only add to your current reach and help you grab more business opportunities.
If you’re looking for a result-driven social media agency in Dubai to take care of your cross-platform digital marketing activities, then Bester Capital Media is the best agency to refer to. For platform selection advice and free consultation, shoot us an email at: — info@bestercapitalmedia.com
