Speaking Visually Matters for Ecom: Professional Product Photography Benefits

Published in

Bester Capital Media

4 min readApr 18, 2019

As an e-commerce store, the products you sell are the backbone of your online business. The importance of great product photography cannot be denied as it directly affects your sales and engagement.

67% of online consumers find the image quality to be very important when it comes to buying products online. It allows them to carefully investigate products in clear, high-resolution images, making the decision-making process easier.

Great product photography can set your e-commerce businesses apart by allowing you to stay competitive in the long run.

Here are some of the reasons to consider professional product photography for your online store: -

Increased SEPRs and Social Engagement

Increasing brand visibility is the first step for generating online sales. Visual content typically performs well online; consumers are 40x more likely to engage with content that features visuals. The more your viewers interact with you online, the more you’ll reach new customers and retain current ones thus sustaining traffic and augmenting SEO through social signals and word of mouth.

In order to achieve all of the above-mentioned benefits, brands need to refer to professional product photography services to maintain distinctiveness and cohere with branding guidelines. Creating content that resonates with your consumers requires researching about your target audience and their likes and preferences.

Product photography for social media marketing varies a bit as there are restrictions on character limit i.e. not more than 20%.

Enhances Your Brand Image

In order to gain the viewer’s attention, companies are now referring to artistic ways of bringing brands to life to not only delight but inspire the audience. Professional photography provides an integrated, more native, and visually tempting way to reach new customers and ensure digital virality.

It also strengthens your brand’s identity, showcasing your core business values along with your slogan and logo with your preferred tone thus tying together your web presence.

Builds Trust

Professional photography will build consumer trust as they’ll engage with you as they do in store. High-resolution photography clearly demonstrates what the consumer can expect to receive when they order online.

Visual creatives carry utmost importance for brands that only exist online as it allows their customers to feel more connected.

Over 65% of senior marketing officials agree that visual content is at core to a brand’s story something that is key to making your business appear personalized and credible.

Increases Conversion

Getting professional product photography helps in converting customers and increasing sales because the online shopping ecosystem calls for reliance on visuals to fully experience the product.

Professional images allow the consumers to capture the physical benefits of the product and convince them of the quality and authenticity.

Another great trend that is being followed by online retailers is the usage of 360° product images. 360° photography has added a new dimension to online shopping as it allows consumers to take a virtual tour of your e-commerce store, replicating an in-store buying experience. 360° product shoots are found to increase the conversion rate by 27%.

Appeals to Mobile Audiences

As people now are relying more on mobile devices, professional photography helps online consumers get a better glimpse of what the product looks like. Mobile audience want rapid and easily digestible information, so business now need to get their product shots do the talking for them.

As they say “a picture says a thousand words” and this ethos still remains true for most social media channels. Social media marketing techniques now focus more on the content, enabling e-commerce stores to give their customers the provision of accessing product features across channels. This gives mobile users the convenience of making purchases with minimal clicks.

Regardless of the size or scope of your business, high-quality photography is essential to nail the e-commerce game.

To learn more about how Bester Capital Media can help you gain a competitive advantage in the e-commerce ecosystem, refer to our professional photography services today.