BETA BOOM

Embarking on a founder’s journey is somewhat like building an airplane in that it takes a variety of skills to get it right, and failure…

We are excited to announce that Beta Boom has teamed up with Womenpreneurs to run a startup academy for women that will take place from…

As we enter the winter season approaching the end of the year, we wanted to reflect on one of the highlights of the previous season. In…

Many inexperienced startup founders expect sales to come flooding in as soon as they launch their product and marketing campaign. In…

I had the distinct honor of being recognized for being a female advocate at the Sego Awards earlier this month, and wanted to share the…

There are many sad truths about the state of tech today:

What do Gmail and Slack have in common beyond being among the most loved and used apps in the world? Both were created with a focus on…

People say that ideas are a dime a dozen in startup land, but many aspiring tech entrepreneurs struggle with finding a worthy one to…

If you are new to startups, you will surely come across the term “product-market fit” at some point. It’s a very useful concept for…

As I wrote before, the best thing that the founders of an early-stage startup can do is talk to people. Speaking to potential customers in…

You don’t need a multi-million dollar marketing budget to get your startup covered in media, and doing so can be rocket fuel for your…

Resource-constrained early-stage startups often default to content marketing since it is essentially free. However, there are instances…

We are in a golden age of podcasting at the moment as evidenced by Spotify’s recent acquisition of podcast producers Parcast and Gimlet…

In the previous two articles in this series, we covered creating a marketing strategy for your startup as well as writing different types…

In the first article in this series, I discussed how to create a marketing strategy for promoting your startup as well as how marketing…